My Lorman's Email Marketing Seminar in San Jose today was rescheduled. For those of you who were aching to learn about my content for this show, I've decided to post my slide show and review these slides in a webinar next week.
Although the talk was cancelled, you now get a chance to have me personally walk you through the slides, share personal stories of success, and also learn the secrets *not* contained in this slide show. To gain access you'll want to be on my conference call on March 6, 2008, at the ARRiiVE Innovations In Business Show.
Get Access To The WEBINAR:
Get personal attention from Scott Andrews: this will be a private call. The call will be held on March 6, 2008 at 8:00 a.m. PST Just CLICK HERE to sign-up. It's just $29 to gain access to this private WEBINAR. Act now - space is limited to 10 people on this call so I can give you proper attention.
One I receive your payment, I'll give you the access to the call.
You'll kick yourself if you miss out on this one! Save money and sign-up today. Otherwise, I'll be selling the complete program with slides, the e-book, and the recording of the call online for $47 US after the call.
There's a thought-provoking slideshow that Jim Salinger put together for a lunch-time chat. Jim shared these slides with his own company, (www.thresholdinteractive.net) after returning from SXSW 2007.
I like the way Jim shares his thoughts and these slides, taken individually, are each possible launching pads for discussion. For example, slide # , provides a thought process for innovation. I liked the picture of the on/off switch. I agree, there is no "on/off switch" for innovation and creative thinking. Once you open the faucet, the water pours...
Adsense is rolling out a beta program to make money through the video that you post on your blog or website.
Here is a video that details this exciting new ad revenue program:
There are numerous opportunities to make money from VideoAdsense:
1. Any site with targeted video can have Google insert a video ad, and you'll make money from that ad.
2. YouTube Partner Program. Anyone creating original video that gets viewed by thousands per month, can apply for this program, and gain access to many additional advertising revenue opportunities.
3. In-video ads - an ad at the bottom of the video can show, or a contextual overlay ad, which will offer more ad opportunities. This is going to be the primary publisher's solution for advertising in the future for video.
While Adsense is in beta, you'll have to meet some qualifications to share in this program. Eventually, I'm sure Google will open this up to many more publishers.
To learn more, visit Google.com/videoads ________________________________________
You read that right. FREE video conferencing for 6... is now reality with OoVoo. As you know, ARRiiVE Business Solutions is always on the hunt for cool interactive ways to market a business and improve interaction. OoVoo appears to be a serious contender in this exciting conferencing category:
The idea of impromptu or scheduled video conferences, which could be used for training, online meetings, interaction amongst business teams in different locations, and more, has always appealed to me. With the cost of airfare, hotel rooms, and hassles of travel, why do face-to-face meetings would win over video has always come down to video being a 1-to-1 solution in the past. Not any more. Now, OoVoo offers 6-way video teleconferencing, at high quaility, low cost, and
The business implications are incredible: * High Quality Video over fairly standard pipes for most PC systems * Up to SIX people, that's right 6 of your business associates, all on one video call. Robin Good demonstrates it here: http://www.masternewmedia.org/news/2008/02/21/video_conferencing_as_it_should.htm * Free telephone and video conferencing. Yes, free telephone and free video. Get it while it lasts! * Free find friend feature through most e-mail applications (except, ironically, Skype) * Free video messaging. This is cool. I like the idea of a 1 minute video message to customers. * Record video calls to create a memory or a video trail of a call. * Text during video chat (I remember when Placeware used to offer this for $400/month per seat!) * OoVoo Me Link (just like LinkedIn, etc.) add to your blog or MySpace page * Sidebar view (continue working with your other stuff at the same time!) * See the whole list here: http://www.oovoo.com//features/
I'm sure it won't last forever, but just like Skype, free is good when it lasts.
OoVoo is not just for video conferencing. You can also leave a video message for your OoVoo social network:
ARRiiVE helps you interactive marketing experiences for your users. Visit: ARRiiVE Business Solutions or contact us to sign up for an initial consultation.
Join us for the ARRiiVE: Innovations In Business Radio Show today:
Title: E48 - "Mistakes Managers Make (And How To Correct Them)"
Episode Notes: Ever wonder if you're doing a great job managing your people? A poor manager can deliver 25 - 50% of the expected result, while a great manager can deliver 300% of the desired result. What's the difference? Find out in today's call "Mistakes Managers Make (and How to Correct Them)" by Scott Andrews, CEO of ARRiiVE Business Solutions.
Learn about crappy communication, motivation mayhem, wrong-headed words, and more crazy and funny stories, plus suggestions for implementing better management within your team.
Show Date: February 20, 2008 Start Time (EDT): 02/20/08 5:15 PM EST Duration (minutes): 60
Call in - it's simple & easy, fun & educational to join the call and ask your questions!
How To Listen & Participate: 1. Visit Talkshoe (http://www.talkshoe.com/): Enter Talkshoe show ID 37798 to text comments and listen to the show from your computer.
2. Call in to join the show: Dial (724) 444-7444, enter show 37798 # 1 # if you wish to ask questions of the host or guest.
You're invited to "The Surest Way To Blogging Riches," a Teleconference Call on Thursday, February 21, 2008, at 5:00PM PST.
(Click here to order the audio recording of the teleconference for $29.00 + $6.00 in Shipping and Handling and skip reading this post.) (Note: Orders are to AspireNow Publishing.)
Much of my success blogging on the web comes from my ability to create and implement a simple approach to blogs in order to quickly build a list and make money online with my blog.
I'm not really a problogger by trade and I can say that you don't have to be a blogging guru to build a nice-looking, streamlined blog that puts cash in your pocket and builds traffic (and business) for your organization's website.
You do; however, have to know techniques available to you... even a poor job blogging is greater than no blog at all.
Discover why blogs have grown from less then 1 million blogs in 2000 to over 70 million blogs in November 2007. Are you missing out? Not only that, but if you’ve started a blog, and you’re floundering around the net spending hours upon hours trying to figure out how to launch your blog the right way, this teleconference is certainly for you.
What can you expect to learn on this powerful web & telephone conference session:
> Find out if blogging is for you and your business … know if you should spend time (and money) blogging. > How to master blogging if you are on a limited time or money budget… get your blog designed twice as good in half the time. > Create better layouts… capture more leads, create better blogging atmospheres. > Eliminate loopholes in blogs… keep visitors on your site and gain more selling opportunities. > Learn the TWO TOP ways to monetize your blogs… learn how to make money from blogging. > Discover the BEST PLACEMENT for ads… maximize ad revenue from ads. > Learn this one secret to getting traffic to your blog… if they don't know you exist you can't sell them anything! > Find out the secret ways you can expand your business blogging… learn what the experts hardly ever tell you. YOU MUST LEARN ABOUT THIS IF YOU'RE GOING TO DO BUSINESS BLOG SERIOUSLY.
I learned this information hard way: through hours and hours and hours of my precious time spent digging around on the web, probably getting coke-bottle-thick glasses and most certainly sore eyes. You don’t have to do that!
I know, it seems almost too good to be true that I’d share all of these secrets on a teleconference for only $29, but I’m in a generous mood, and I’m also trying to eliminate the number of pre-calls for the Profitable Business Blogging Program, so it serves two purposes at once to offer this at such a great price. Not only that, but I’m going to be offering several exciting discounts and affiliate programs for my flagship turnkey blogging system, http://www.howbloggersmakemoney.com/ during the conference call.
Get a discount on 1-on-1 follow-ups, hot-seat coaching calls, and more during the conference call.
And, as always with all of my training calls, much, much more!
I’m limiting this opportunity for this call to only 10 people, so we can keep questions focused and have time to help everyone. I’m expecting this to sell out quickly, so click here to sign up now and get scheduled for the call!
(Note: Orders are Payable to AspireNow Publishing)
Common Questions – Better Answers! “What Widgets Should I Put On My Blog?” -- “The XXXX-XX Box Is Your Most Important Widget. I’ll show you where it needs to be and ways to format this widget for success.” “How Do I Know What To Write?” – “People often suffer writer’s block. I’ll help you learn how to blow through blocks and create story lines that attract attention.” “How do I know which ad programs to join?” – “Some ad programs might make you money, but take hours to administer. I’m a little lazy and way to busy to mess with things that don’t work. I’ll show you what I do to cut the cr*p and get more $$ in less time.”
By now, you probably realize that the best way to teach you all of this would be do a “Vulcan Mind Meld” and transfer all of my knowledge to you. But, I can’t do that because my name is Scott, not Spock (Hee Hee Hee). So, the next best thing is to hear it from my mouth. I’ll also be offering some website references, links, and an online slide show to help reinforce what I’m talking about during the call.
There’s a lot of information we can cover in two hours, and we’ll have both a web-chat room to type in questions during the conference call, and on-line slides to help follow the main points, as well as the phone line where you can dial-in direct and ask me questions.
Normally, I charge $200 an hour to pick my mind about ways to market your business. This group rate at $29 for 2 hours lowers my rate to an effective rate of only $14.50 for this call! It’s a steal and the line will fill up fast, so get signed up today:
(Note: Orders are payable to AspireNow Publishing)
I've been getting more and more people asking me how to become a motivating speaker. Well, to start with, you have to WOW your crowd. Want to know some secrets on how to wow 'em like the best speakers in the business?
Here are seven techniques to help you get started.
7 Ways To Build "Wow" Into Your Next Presentation:
1. Set It Up
Before you can wow anyone, you must first set it up. For example, one speaker drops a stacks of books before he speaks. He then says, "Well, that was the advice from all the gurus on our topic today. Guess we don't need all those books, after all. Now, let's look at how people today really do this..." and from there he's off and running. I'd call that the "surprise" intro, wouldn't you?
Steve Jobs, when he announced the Apple MacBook Air, started off his talk at MacWorld with "Something's In The Air Today..." (see the whole video here: http://www.youtube.com/watch?v=x5iPJwZkr6E)
A comedian comes out with one string of ideas after another, then something totally random that makes you laugh.
Consider one of these approaches. If you start off B-O-R-I-N-G you're dead in the first 30 seconds. So, start off with something that sets your group up to know what they're going to get, in a creative, fun, and distinctively you type of way.
2. Use Simple and Clean Graphic Visuals.
Instead of saying "this is thin" to convey your idea, say, "It is only this thick," and show a picture of a pencil. A great visual is powerful, indeed.
You'll see how Jobs is a master at simple graphic visuals through this video:
Keep it clean and simple.
3. Simplify some more.
Imagine you want to tell someone "I love you." How would you say it? How would this suffice:
4. Use powerful words (and gestures).
You can be enthusiastic, but if you use the wrong words, body language, and tone, you'll probably give a mixed message.
Good copy is one of my newfound keys to success. I'll swear by the copy on a page. It's either selling for you, or your copy is working against you. Are you using words that sell? If not, try some of these: Amazing, Blast, Greatest, Smallest, Largest, Huge, Phenomenal, Explosive, Fun, More, Easiest, Simplest, Most Comprehensive, Powerful, Gigantic, Tiniest, Flattest, Fattest, Richest, Fabulous, Exciting, Quickest, Shortest, Thickest, Roundest (is that a word?), anyway, you get the idea.
The WORDS you use MATTER as much as the enthusiastic TONE and BODY LANGUAGE you use to convey your ideas. Use all three to the max!
Hand gestures ought to be emphatic. Body image ought to be tall and strong, unless you're trying to convey weak and wimpy.
5. Show WHY people ought to care.
People often struggle with their WoW because they fail to realize how or why people care about them. If you're going to stand up and say "I'm going to change the world," then you probably need to back that up with the top three ways you're doing that now. But don't just tell them: SHOW them. People respond when you back up a strong statement with strong facts, stories, and anecdotes, and visuals (videos, etc.).
6. Give them a little bit more.
"You want to Supersize that?" was famous for a campaign that resulted in larger sizes for a little more money. It made an order for a burger, fries, and soft drink increase in size of volume, but also added an additional $0.80 per order, too. So, when people said, "Yeah, SuperSize me," they were giving permission to sell them something more.
My Dad once said to me that a doughnut shop taught him the key to success in business. "Scott, always give them a little bit more," was an expression he told me starting out. What he was referring to was the idea of giving people more than they paid you for. For example, he told me about this doughnut shop. He ordered a few special glazed doughnuts, a fill, and then a dozen "holes" for his toastmaster group. He said that someone in the group later counted the number of "holes" they received, and rather than a dozen, they'd been given thirteen. This didn't just happen once, it happened EVERY single time he ordered a dozen "holes" for the group. Notice, they had the repeat business to find out. Give them a little bit more than they expect, and they'll love you, buy from you, and always book you back again.
Sometimes, in a presentation, it is also good to give them one extra thing. Steve Jobs is a master at this. Other speakers, too: I remember that when I thought Zig Ziglar was done, he then went into a commitment talk and asked me to write my commitments down, and to do that one more thing for myself to make his talk matter. It is the one thing I took away, besides him up there working a pump saying "you gotta prime the pump!" from his talk.
7. Build a little suspense before selling anything.
Have you ever noticed a sales leader get up and start selling without giving you a reason to care? It's like the movie that starts with a character you don't know immediately shooting people. I always think, "Okay, so what, you haven't made me care about the characters." Character development matters. So, before you start selling, establish your character, create the story line of why it matters to your audience, then give them your pitch. The best in the business will always build more suspense prior to giving you the main sell. It's just good form.
Try building these 7 steps into how you WOW your group where you speak and see if you don't have a more powerful effect, higher results, and people writing good things about your public speaking.
Here is a question I fielded today that I just had to share with you:
Question: When Should I Roll Out My New Service?
My Answer: After you're tested that: (1) People in your target market will buy it; (2) You can ship and support it; and (3) You get high satisfaction remarks from those who bought it.
Notice, I didn't say "when you think of an idea" or "when you've designed the marketing" or "when you get a stream of orders" as none of those are proof the new service will succeed. Now, the difference with the typical marketer and the BEST marketer is that the BEST already have BUZZ pre-release of any new product or service. So, for a master marketer, you can roll-it-out when you can prove simply that people will buy and you are pretty sure you can support what you've shipped. You already have high satisfaction remarks from other products, but you want to make sure you hit the nail on the head.
Remember when Apple first rolled out a hand-held device, called the Newton? It flopped, even though it was a cool advice. Why? Well, probably because Apple did not have the savvy marketing vision then that is does today. Last year, Apple rolled out the i-Phone and I'd say this was a highly successful launch. Everywhere I go, I run into people using an i-Phone. At Apple's i-Phone launch at the MacWorld seminar, Steve Jobs announced the killer product 20 minutes into his speech: "Today, we reinvent the telephone." And, they did. The product forums went crazy with buzz, and the pre-release was as exciting as the release itself. In fact, I'd say that the actual release was a bit anticlimatic.
Can you create buzz like that? If you can't, then follow this simple process:
Question: When Should I Roll Out My New Service?
My Answer: After you're tested that: (1) People in your target market will buy it; (2) You can ship and support it; and (3) You get high satisfaction remarks from those who bought it.
Do your homework, put together a great service idea, test it, and make sure people like it, you can support it, and you get high satisfaction marks. After all, that's what high quality service is all about. ________________________________________
Join the ARRiiVE: Innovations In Business Show, Wednesday, February 13, 2007, at 2:15 PM PST.
Show Topic: Bootstrapping 201: Problems & Solutions
Host: Scott Andrews, CEO of ARRiiVE Business Solutions
WEDNESDAY - 2:00 PM PST / 5:00 PM EST (duration ~ 1 hour)Call in and talk live: Call Phone Number: (724) 444-7444 Enter Talkcast ID: 37798 then enter # key. Enter 1 then #
Scott Andrews, host of Innovations In Business, discusses the the challenges, pratfalls, opportunities, and more, related to bootstrapping your dream and launching a blog, business, organization, or other venture.
Rave Reviews: "The breadth and depth of material here is outstanding. I look forward to hearing more great interviews." -- Andrew Long, CEO of Critical Pathfinders
"Thank you for answering my question and providing such insightful information." - Jeanette M., caller on recent show.
Are you seeking a fun, lucrative, and challenging job? Do you have a sales background? A strong desire to achieve, ability to work part-time hours, and earn a lot more than you might otherwise in a full-time job?I've got an inside connection at one of the World's top hospitality companies.
This company is strong in hotels, time-share vacation ownership, and the travel industry. They offer highly attractive compensation, an outstanding benefits package, and more incentives too numerous to mention here.
This industry is EXPLODING in a good way (unlike the Real Estate market). If you have a REAL ESTATE license, sales, real-estate, travel industry experience, this could be an outstanding opportunity for you!
They are currently hiring the following types of positions: Sales Executive Sales Manager Lead Generator Lead Generator Manager Program Manager
Contact me directly if you wish to be referred directly to the recruiter for this position. ________________________________________
We help executives launch products, improve sales & marketing, and build dynamic teams through proven design, process, systems, and training.
email: info @ ARRiiVE (dot) com
or call: 805.459.6939
