How to Start a Business

Do you want to learn how to start a business?
Are you currently starting a company? Or, maybe you're launching a product or new service?

Join Scott Andrews, International Author, Speaker, CEO of ARRiiVE Business Solutions, as he shares wisdom learned in starting AspireNow, ARRiiVE, and launching products and companies.

How to Start a Business
Avoid the Top 10 Mistakes Entrepreneurs Make and

Learn Ways to Build a Successful Company

In this NO-COST, 1 hour tele-seminar, you will learn secrets to launch your business:

• Learn ways entrepreneurs sabotage success...find out what not to do!
• Gain insights from masters...grow wisdom to learn how to make it.
• Discover the differences between good and GREAT companies...build it right from the start.
• Why NOW?...Discover why NOW is a GREAT TIME to START YOUR COMPANY.
• Maximize your money...explore ways to stretch capital or bootstrap a business.
• And more!

About Scott:
As seen and heard on CBS, ABC, and Seeing Beyond (KEST), Scott Andrews' unique wisdom and ability to inspire people to action is second to none. Scott is a natural performer, but also possesses the power to take complex business and life development challenges and break them down into simple and actionable frameworks you can immediately apply to improve your present situation. Scott is a former Toastmaster and current board member of SLO STC and Cal Poly School of Journalism Internships. He created the first interactive self-help website: "AspireNow Advisor: Instant Self-help on the Web" in 2001. He has successfully launched or been involved in the launch of dozens of products and companies, including StoryAD Network, ElementsLocal, Instantis, numerous coaching companies, Cold to Gold (www.ColdtoGold.com), and he is currently launching the 1st SLO Jazz Festival (www.SLOJazzFest.org - September 25, 2010). He teaches both business and personal development programs and is often a featured keynote speaker to groups ranging from 20 to 2,000.

"Why waste months of time trying to launch a new product? ARRiiVE Business Solutions can help you get your program launched exponentially faster." -- Michelle Casto, International Speaker & Author of "Get Smart" series of books

"Scott helped my company through a critical growth period. He made a BIG difference!!!" -- Jim Vangelos, CEO, Polymer Logistics

"Scott has a commanding presence...he never fails to wow his audience with new ideas and dynamic ability to inspire people." -- Jessica Haynes, Author of "Get What You Want" and "GPS to Success", Business and Relationship Coach

"Scott is a strategic business leader able to launch unique solutions to grow revenue and drive stability." -- Grant Stellwagen, Owner, Stellwagen Insurance
Schedule this call in your Outlook/calendar now so you can attend this powerful no-cost 1 hour teleseminar:

Just call in at 5:00 p.m. PST on Wednesday, April 28, 2010
See ARRiiVE.com for details or just visit this link to sign-up:

http://www.arriive.com/business_launch_teleseminar_signup.htm

I'm sharing this no-cost information today (Wednesday, April 28, 2010) at 5:00 PM PST, and it will be recorded, for anyone who is interested. You all are INVITED! :)

Thanks!
Scott
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Copyright © 1999-2010 by ARRiiVE Business Solutions. All Rights Reserved. SUBSCRIBE. Like it? Share on del.icio.us or Stumble Upon!

Elements of Great Logo Design

I've been designing logos since founding AspireNow.com back in 2000. I remember it started with an idea. After brainstorming on the idea, I started drawing logo designs by hand. I then worked with a graphic designer to turn the hand drawings into a usable graphic image. She added a couple of cool things. Then, once the logo was designed, I created the website. So many times, you can't really launch your product, service, or company until you have a solid logo.

Are you seeking a logo right now?

Elements of great logo design include the following features:

1. Instantly recognizable.
2. Appropriate.
3. Scalable.

1. Instantly recognizable. This is where most graphic designers get too fancy and blow it. They create something hard to figure out and therefore lose the audience. The image must be memorable to be a great logo. In order to be memorable, it usually must be SIMPLE. Too many logos clutter up what they're saying with too many elements of design. Keep it simple and people will remember the logo longer.

2. Appropriate. There are several aspects of "appropriate" that matter. First, the image and font convey the right "feeling" for the product, service, or company. By feeling, I mean the image conveys the right message. For example, technology often uses "shutters" or open spaces cut into the logo, such as with IBM. AT&T uses shutters. Banks often use rectangular images, with pillars, both of these shapes convey stability. We want to know our money is in a stable place, right? So, both of those types of techniques for those industries are "appropriate" for the logo.

3. Scalable. By scalable, the logo image ought to look good in color or black and white, and it ought to look good at any size.

My first logo design was AspireNow:

Many people commented how they liked the playfulness of the logo, as well as the shadow, which gave the image depth. I've been toying with the idea of updating this logo. What do you think? Will it stand the test of time or would it be wise to update this logo?

The latest logos I designed were for the SLO Jazz Festival and the musical band BODY:

The SLO Jazz Festival to me needed to (a) feel festive, (b) convey the words of the festival, (c) feel traditional, yet modern, and (d) convey music. So, I used the treble clef to convey music. The font conveys the feeling of a traditional festival. The SLOJAZZFEST.ORG font is more modern and feels fun. The logo could be printed in any color and still look good, too.
The key elements in the logo for the band, BODY, including conveying an image that left a feeling of the band being solid, accomplished with the square shape enclosing the D and Y; yet open, accomplished with the black on white part of the logo; yet not complete, as with the D not being wrapped in the black square, as bands usually change their music and songs over time. BODY needs to hold up to the test of time. In addition, the font and colors needed to feel contemporary. Black & White in a logo is both timeless and contemporary. I could just as easily put two other colors and I'm sure the band will play with that idea in the future. I'm currently working on an additional SYMBOL of just a body that could also be just as recognizable as this font-based logo. I'll share it when I get it completed from drawing into graphic form for computer (in process).

If you like the designs I create, why not see if I can help you with your logo?

I'm not the cheapest logo designer around, but I do tend to create images that leave a lasting impression, are appropriate and convey the right image and feeling, as well as scalable in both design and color.
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Raising Money To Start A Company, Part I

How To Know When You're Ready for A Cash Infusion?

Frankly, you probably aren't ready to ask for money. Why? Because usually the problem with launching a business or product ISN'T whether you have enough money, but more rather how much VALUE you're providing. And, most entrepreneurs who are drawn to raising quick money aren't serious about keeping their business or building a strong business in the first place.

I have a few questions to determine whether you're ready:

Have you articulated your message well?

Are you delivering high quality products and services on time and under budget?

Do you have a solid team built who can help you grow your business?

Do you have a stream of customers starting to line up outside your door?

If so, your word-of-mouth will grow your business, and you may never need money. However, that is when you will most likely be able to receive money. If you don't have "yes" answers to the above questions, I'd suggest you tighten up your business FIRST before going after the money.

I often receive inquiries from entrepreneurs about how to raise money for their business. Well, I can help you write a business plan. I can also help you approach entrepreneurs. But if you haven't addressed the above information properly, it won't matter. No matter how much money you have, if you don't have a good business model you won't success. On the flip-side, if you DO have a good business model and you ARE winning new clients, getting funding will be much easier.

Then, it's simply a matter of making sure your financial numbers and projections are in order, and approaching the appropriate resources for the cash infusion you seek to GROW your business.

The problem with most people who are seeking to get money quickly is they are ignoring business basics and failing to develop a solid base of business BEFORE going for the cash. Now, in the case of the dot-com era, there was an exception to the rule. Many companies wanted to get online quickly and build it first, so they could establish market dominance. However, if you notice, there is still probably room for a company to sell books online successfully, even though Amazon, Borders, and Barnes & Noble already have a strong market established. In addition, there is probably still a market for a better or faster web browser, although my guess is that the next killer application online won't be a browser at all.

True innovation often leads to breakthrough products and services. Have you put out the effort to innovate? If so, you'll attract the business you need to succeed.

Now, if your situation is that you've covered your bases, you have a basic business plan, you've built a team, you have a product, you're making sales and making money, and want to raise money, then let's talk about getting you quick money for your business.

You'll need to answer the questions:

"How much do you need?"

"Why should they give it to you?"

"How soon can you pay it back?"

Once you can answer these questions, and you have a stream of happy customers starting to line up outside your door, then email me and we'll go from there. Stay tuned for Raising Money To Start A Company Part II (coming soon).
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Copyright © 1999-2008 by ARRiiVE Business Solutions. Image of $20 Bill from Free Range Stock. All Rights Reserved. SUBSCRIBE.

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Be A Better Entrepreneur: The Savvy Entrepreneur Series, Part II

If you have an inkling of an idea, you might be considering becoming an entrepreneur.

Entrepreneurs have an interesting life, without a doubt. If you want to be an entrepreneur, you'll learn many skills you might not posses from the corporate world, for sure. And, thankfully, there are wise owls willing to share their experience with us. For my part, I'll share what I've learned with you, and point out several aspects of entrepreneurialism I discovered the old-fashioned way: from the school of hard knocks!

Keys To Becoming A Better Entrepreneur

1. Your "Big Idea" is just that. Somewhere between 5 and 500 other people in the world may have had the exact same light bulb moment you did. The only difference is who will ACT on their big idea.

2. Your "Big Idea" is just a beginning. Where do you go from here? How do you create a plan? What ways might you implement your strategy? Who will you hire? Where will you base your headquarters? Who should you hire to help? There are so many questions facing entrepreneurs - start to make a list of ways you think you might need help. Then seek out resources to help you in your journey.

3. Most companies do not fail because their idea stinks. Most companies fail because their execution stinks. What am I talking about? Well, for starters, how well are you managing your money? This is the #1 place businesses fail.

(# Months) Life of business = $ in bank - burn rate per month + new money in.

This is the bottom line. Yep, cash IS king! If you're able to get your ego out of the way, you might look at this first:

a. How much money are you bringing in versus how much money are you spending?

When you can answer that question and the money in is greater than the money out, you're getting somewhere!

What's the next biggest area of execution where people fail? They go it alone. It isn't easy to be an entrepreneur. It's even harder to do it by yourself. This is why my firm, ARRiiVE Business Solutions, has two "i" letters (and why they're emphasized) -- because you no longer have to feel you're launching your product by yourself. I help you and we're now a team! i and i is the Rastafarian way of saying "we" so why not "i" and "i" doing it together?! Anyway, decide what kind of help you want on your team: marketing, legal, financial, operational, managerial, sales, support, HR, etc., and go get it. Most companies need help with either marketing or operations. The positions I've hired or outsourced have been marketing 60%, operations 25% and legal and financial the remainder. Make sure, at the least, that you have a good attorney and a good accountant. Their advice is always handy.

b. Get good help. Most entrepreneurs have a difficult time getting past their ego. If you can't get beyond your own "I think I know the answer" problem most entrepreneurs suffer from, you won't ever lift a finger or write a check to get help from people who can and will help you. I'd start with your operations. Make sure you have a solid product or service to offer FIRST, then you'll have a solid way to make money.

c. While you're getting help, make sure your marketing is in order. Most entrepreneurs skimp on part of their marketing. Perhaps they think that saving money in this area is wise, but it is the wrong place to save (I'll say more on that in a bit) but no -- make sure you spend money where you need to in order to have solid marketing.

Critical Marketing Success Tactics

1. Get A Logo. Your logo represents what you do. When I designed my first logo, I hired a graphic designer to help. (See www.AspireNow.com). My second logo, third, fourth, and fifth, I hired out help, too. Now I design logos for others whenever I want the side work, see www.ARRiiVE.com for an example of a logo I designed.

2. Professional Business Card. Hire a professional designer and use proper card stock. You'd be surprised how much more seriously people take you when you make this one simple change. If you're using the Avery ink jet printer cards, stop right now, call me. I can help you. The layout on your card is as important as the stock. I've also seen people skimp thinking they know graphic design (artists, especially) and then after I get through with their card, they always thank me for improving their card design.

3. Professional Website. Get your website right. Don't start big (like I did) start small. Keep it simple. Then focus on getting the word out and building traffic. The good news is that today you can start a website far less expensively and with much more power than when I started AspireNow.com. The bad news is that there are MILLIONS of sites you're now competing with. You'll likely need to hire an expert who knows how to get Top 10 position on Google and can teach you tricks how to drive traffic to your site (hint, hint). I have designed many websites. At ARRiiVE Business Solutions, I still offer web design as a service even though I now outsource 98% of this work. This is a good thing, because you gain extra eyeballs on the site design challenge and also gain another expert's opinion in the process, along with someone who's been there and done that and also understands layout AND sales copy. I find this useful to my clients and they're happy with the end-result.

4. Off-line Promotions. Are you going to trade shows? Are you going door-to-door? Are you speaking publicly about your services or related topics? (Speaking drives a considerable stream of revenue to my business). Have you created a nice 3-part brochure that showcases your product(s) and service(s) properly? Again, hire it out, do it right. But once you have the material to hand someone, you have to take ACTION and get out there. Go to networking events. Leave them with something but always ASK FOR SOMETHING in return. How can they help? Who do they know? Can THEY use your service?

5. Hone your Sales Skills. Entrepreneurs must learn to sell or they will fail - period. You must be a good salesperson. Right now, I offer a lot of sales advice at the ARRiiVE: Innovations In Business blog. You can browse around there, although sign-up for the blog on email because in the future I'll be offering video training to help you improve your sales techniques and grow success.

6. Improve Your Marketing Pitch. When you can say what you do in 20 seconds and people get excited and ask you to meet with them, you've got your pitch refined. Seriously, that's the essence of it, right there. Test it, test it, test it, practice saying it BEFORE that important contact at the mixer you attend, so you have it right on target there and capture what you need from those vital interactions.

There's so much more to being an entrepreneur... if I could leave you with one super-valuable piece of advice I learned the hard way: downsize your expenses immediately. Many entrepreneurs only give themselves 6 months worth of money to make it. We all read how it takes entrepreneurs up to 5 - 10 years to succeed, but then why would we only allow our self only six months? This is stupid. It is ego. Take out your ego and downsize immediately if you are serious about making this dream a reality. Sell your house, drive a less-expensive car, get rid of HBO, do whatever it takes, but downsize your bills. Figure out how to give yourself a 5 year money plan and then spend your money wisely.

If I had done this one step of advice I just gave you, I would have incurred zero debt during my first five years of business. Instead, I continued to live in an expensive house, drive a nice truck, and kept the cable bill on. Be smart with your money, and then figure out how to make more money quickly, and build, and improve, and learn, and improve. Notice I said "learn" not fail. I don't view failure as failure unless I failed to learn from it. So, I say learn, build, improve, learn, build, improve... it's a multi-part process. We will take a step back once in a while. But learn and then go two or three steps forward.

Take a deep breath... exciting days are ahead of you!

Coming soon:

Be Different: The Savvy Entrepreneur Series, part 3 of 10.
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When Are We Most Productive?

I recently read a post on productivity and considering the natural cycles of society, it makes sense that we're likely the most productive during the same hours that coincide the best times to post a blog post or post an article to our website.

How can I base this? Because this is when people are in the most focused, intense "work" mode.

Amazingly enough, the best time to post a blog post is 10:30 a.m. PST to 2:00 p.m. PST Tuesday through Friday. I'll stretch that a tad, but based upon this I'll state the peak productivity time, in general, for employees and workers is between 10:00 a.m. PST and 3:00 p.m. PST.

What I'm talking about is how to maximize things that so many people struggle with, ranging from time management to productivity skills, doing first things first, managing the "7 Habits of Highly Successful People", and other time/management/productivity concerns.

Considering the schedule I've proposed, I have to ask: are you taking LONG LUNCHES? If you are, you're cutting into your most productive time during the day. I'd suggest that you either eat a lighter lunch or take a late lunch, that way you'll be maximizing your highest productivity hours in each week.

If you've failed to consider the most productive hours of a day, and claim that late night is your top time (I've been guilty) or claim that morning is also your most productive time (been guilty of that, too), well, here's the wake up call: most people are in work mode during Tuesday through Friday. They start to "check out" at 2:00 p.m. because many have kids they need to tend to. School schedules usually release children around 2:00 pm or 3:00 pm, and amazingly, this is also when productivity begins to wane among adults, too. After 5:00 p.m., we're thinking about dinner. After dinner, we relax and digest our food. During the weekend, we're relaxing and having fun from our hard work during the week. However, I will also point out that if we use Internet data for our assumption, then we need to consider that many people are East Coast-based and therefore 2:00 p.m. PST is 5:00 p.m. (EST) to them.

Peak Productive Time?

When is your peak productive time? If you're like many others, you probably take a half hour to settle into your work. In addition, you probably unwind for the last 15 minutes each day, too. On top of that, you'll need at least two 10 minute breaks, and at least 30 minutes for lunch. Take all of that away, you're probably going to have your peak productivity start to kick in around 8:30 a.m. and then wind down around 4:45 p.m., if you maintain an 8:00 a.m. to 5:00 p.m. schedule.

Make the most out of it!

The 80/20 rule will apply, too, so that peak time during the middle of the day is critical to your ongoing success. Don't waste it! Your best time for a meeting is likely on Wednesday or Thursday right around NOON. So, make the most out of these time slots!

Maximize the time when you can reach the most people, impact them the most, and focus your efforts to be your most productive self between Tuesday and Friday between the time frame of 10:30 a.m. PST and 5:00 p.m. EST. Schedule your most important meeting each week at Noon on Thursday. That is when you'll get the biggest bang for your time slot.

When you practice solid time management skills, you will fare better. Ideas I have to refresh for you with this article include:

Time Management Tips:

1. Focus on one thing at a time.
2. Complete a task, then move on to your next item on your priority list.
3. Start with one global or long-term goal, then a short-term easy goal, each day. This will make sure you don't avoid the most pressing thing, and also ensure you don't ignore your long-term goals, either.
4. Set a goal for the amount of time to break, eat, and break throughout the day.
5. Don't get side-tracked with items off of your list.

When we instill a sense of discipline into our work day, we get more things done. See if renewing your focus on your peak hours, and by putting your list of things-to-do into the core of that time-frame, you're bound to be more successful.
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Copyright © 1999-2008 by ARRiiVE Business Solutions. All Rights Reserved. SUBSCRIBE.

You Call The Shots

A new book for entrepreneurs just came to my attention. This book was written by a guy who made his first $15,000 by the age of 9 and started an internet site more successful than most internet marketers by the age of 15. Inspiring?

Read it yourself and be the judge...

http://astore.amazon.com/aspirenow-20/detail/B000WPMQHI/002-1778283-8772807

You Call the Shots: Succeed Your Way-- And Live the Life You Want-- With the 19 Essential Secrets of EntrepreneurshipBy Cameron Johnson, John David Mann

One of my friends, Chris Howard, had this to say about the book:

"I really love the full title, though, because it really
describes what Cameron is all about: "You Call
the Shots: Succeed Your Way - and Live the Life
You Want - With the 19 Essential Secrets of
Entrepreneurship." That's right, it's all about
Living the Life You Want, and that's what Cameron
will help you do through reading his book."

Click here to order your copy of You Call The Shots now:
http://www.cameronjohnson.com/bookbonus?11"

Note: that link that Chris Howard provides is cool - they give you a bunch of BONUS products AFTER you just provide your Amazon order number. So, if you're like me, you'll keep your Amazon order number, then input it with your other email information in the bonus link there by CameronJohnson.com: http://www.cameronjohnson.com/bookbonus?11. And, no, I don't get anything from the Bonus Link (maybe they'll throw back some kudos my way? hint, hint!)

I just ordered my own personal copy, so you know I'm intrigued!
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Copyright © 1999-2008 by ARRiiVE Business Solutions. All Rights Reserved.

When Should I Roll Out My Service?

Here is a question I fielded today that I just had to share with you:

Question: When Should I Roll Out My New Service?

My Answer: After you're tested that: (1) People in your target market will buy it; (2) You can ship and support it; and (3) You get high satisfaction remarks from those who bought it.

Notice, I didn't say "when you think of an idea" or "when you've designed the marketing" or "when you get a stream of orders" as none of those are proof the new service will succeed. Now, the difference with the typical marketer and the BEST marketer is that the BEST already have BUZZ pre-release of any new product or service. So, for a master marketer, you can roll-it-out when you can prove simply that people will buy and you are pretty sure you can support what you've shipped. You already have high satisfaction remarks from other products, but you want to make sure you hit the nail on the head.

Remember when Apple first rolled out a hand-held device, called the Newton? It flopped, even though it was a cool advice. Why? Well, probably because Apple did not have the savvy marketing vision then that is does today. Last year, Apple rolled out the i-Phone and I'd say this was a highly successful launch. Everywhere I go, I run into people using an i-Phone. At Apple's i-Phone launch at the MacWorld seminar, Steve Jobs announced the killer product 20 minutes into his speech: "Today, we reinvent the telephone." And, they did. The product forums went crazy with buzz, and the pre-release was as exciting as the release itself. In fact, I'd say that the actual release was a bit anticlimatic.

Can you create buzz like that? If you can't, then follow this simple process:

Question: When Should I Roll Out My New Service?

My Answer: After you're tested that: (1) People in your target market will buy it; (2) You can ship and support it; and (3) You get high satisfaction remarks from those who bought it.

Do your homework, put together a great service idea, test it, and make sure people like it, you can support it, and you get high satisfaction marks. After all, that's what high quality service is all about.
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Copyright © 2007-2008 by ARRiiVE Business Solutions. All Rights Reserved. Want More? SUBSCRIBE. Want more traffic to your company's website? We can help: Call 1-805-459-6939 and ask me how.

Bootstrapping 201: Problems & Solutions

Join the ARRiiVE: Innovations In Business Show, Wednesday, February 13, 2007, at 2:15 PM PST.

Show Topic: Bootstrapping 201: Problems & Solutions

Host: Scott Andrews, CEO of ARRiiVE Business Solutions

WEDNESDAY - 2:00 PM PST / 5:00 PM EST (duration ~ 1 hour)Call in and talk live:
Call Phone Number: (724) 444-7444
Enter Talkcast ID: 37798 then enter # key.
Enter 1 then #

Join via Internet CHAT (cool, because you can text in Q's!):
http://www.talkshoe.com/tc/37798 to join the talkcast at the show time.
Click here to visit/follow the show: http://www.talkshoe.com/tc/37798 (select "follow the show" box).

Scott Andrews, host of Innovations In Business, discusses the the challenges, pratfalls, opportunities, and more, related to bootstrapping your dream and launching a blog, business, organization, or other venture.

Rave Reviews: "The breadth and depth of material here is outstanding. I look forward to hearing more great interviews." -- Andrew Long, CEO of Critical Pathfinders

"Thank you for answering my question and providing such insightful information." - Jeanette M., caller on recent show.

Visit http://www.arriive.com/arriive_liive.htm to learn more about this exciting, fun, and educational show.
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Copyright © 2008 by ARRiiVE Business Solutions. All Rights Reserved. SUBSCRIBE!

ARRiiVE helps you grow traffic and money from blogs. Visit: Profitable Business Blogging.