I just got off the phone with a former sales associate. He made a statement that, at first, I took at face value. However, this comment is eating at me: "Sales is getting harder all the time."
Is selling getting harder, truly?
Do you agree? Or do you disagree?
After pondering the idea, I've decided that selling is NOT getting harder. Selling in the new millennium is just different. For example, fifty years ago, people used the typewriter to write a sales letter. If they wanted to contact a prospect, they basically used one of several methods: in-person, over the phone, writing a letter, sending a wire, playing golf together, conventions, or over a meal.
Today, we have more tools: online social networks (LinkedIn, ecademy, Plaxo, Facebook, etc.), email, the telephone, voicemail, in-person, writing a letter, sending a FedEx, conventions, golf, or over a meal.
Our tools to contact and track prospects may have improved, but there are more people selling to our prospects every day. So, in my mind, the tools equalize with the quantity of people selling to the prospect: zero-sum-gain there.
In order to sell, we've always had to be intelligent. We've always had to listen to the prospect, ask smart questions about their business, do our homework and research on the prospect's company, and provide solid solutions. Price is always a variable issue that is relative, as well.
So, considering all things, I don't think selling is harder than ever before. It isn't easier, either (exception: people who can automate their entire sales process when they are selling an online product).
The selling profession is still challenging and a dynamic way to earn a living. I believe the opportunity always exists for the salesperson who is innovative, works hard enough, and targets prospects that maximize their time. I've always been great at following-up, and I'm tenacious. But when I add innovative techniques, and when I target prospects that produce big wins, I always win big. Can you relate?
If certain prospects aren't buying, switch to prospects who CAN buy right now. It's like moving your boat when fishing to find a better hole to fish in. Right?
My advice is to avoid the naysayers who say "we can't sell in this economy" and instead put your ears back and go do what you've always done best, only better. The odds are you'll have a banner year.
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Jan 21, 2009
Is Sales Getting Harder?
Feb 27, 2008
Email Marketing: More That Buy
My Lorman's Email Marketing Seminar in San Jose today was rescheduled. For those of you who were aching to learn about my content for this show, I've decided to post my slide show and review these slides in a webinar next week.
Although the talk was cancelled, you now get a chance to have me personally walk you through the slides, share personal stories of success, and also learn the secrets *not* contained in this slide show. To gain access you'll want to be on my conference call on March 6, 2008, at the ARRiiVE Innovations In Business Show.
Get Access To The WEBINAR:
Get personal attention from Scott Andrews: this will be a private call. The call will be held on March 6, 2008 at 8:00 a.m. PST Just CLICK HERE to sign-up. It's just $29 to gain access to this private WEBINAR. Act now - space is limited to 10 people on this call so I can give you proper attention.
One I receive your payment, I'll give you the access to the call.
Click Here To Sign Up!
You'll kick yourself if you miss out on this one! Save money and sign-up today. Otherwise, I'll be selling the complete program with slides, the e-book, and the recording of the call online for $47 US after the call.
Here's the slides for the call in advance:
So, Click Here To Sign Up today and get a discount from the advanced program!
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Jan 30, 2008
Be Different And Sell More
ARRiiVE: Innovations in Business Radio Presents...
"Be Different and Sell More," with Michael Luckman, CEO of AchieveXCorp.com.
Can you imagine what it would be like to be in control of every sales call? To not waste your time chasing opportunities that don’t exist? To perhaps even double your income in one year? Michael Luckman CEO of AchieveXCorp.com may have the answer for you.
Today, Michael Luckman joins Scott Andrews, CEO of ARRiiVE Business Solutions and Host of ARRiiVE: Innovations in Business Talk Radio.
The Show AIRS: Wednesday, January 30, 2008 at 2:00 PM PST / 5:00 PM EST
Visit Talkshoe (http://www.talkshoe.com/): Enter Talkshoe show ID 37798 to text comments, call-in, and/or listen to the show from your computer.
Description: In this interview we'll cover some of Michael's valuable selling techniques, including how you might differentiate yourself to stand apart from competitors in your field. Learn why salespeople miss their numbers. Discover how you can separate from the pack of mediocre salespeople to win more often and reap the rewards you deserve. Sales team managers: are your sales people getting blocked or stuck on the money? Learn some keys to overcome this problem and better motivate and manage your team.
Michael brings over forty years of experience helping salespeople blow away their numbers and make more money than they could ever dream.
As a senior buyer for Toys R Us, he experienced firsthand what makes the difference between a good salesperson and a great salesperson. It was his frustration with traditional sales training and their sound-the-same salespeople, and his introduction to David Sandler’s unique sales methodology that convinced Michael to spend his life working to create professional salespeople. Michael offers a ton of sales wisdom in his training sessions, and this show is one you won't want to miss!
Listen in and get a SPECIAL OFFER from AchieveX and another by ARRiiVE.com...
Join Scott Andrews, Host of the show, as he interviews Michael regarding this exciting topic.
This show promises to be both educational and fun.
It is Simple & Easy To Listen and Dial-In To Ask Questions:
1. Visit Talkshoe (http://www.talkshoe.com/): Enter Talkshoe show ID 37798 to text comments and listen to the show from your computer.
2. Call in to join the show: Dial (724) 444-7444, enter show 37798 # 1 # if you wish to ask questions of the host or guest.
Also, you may click here to visit/follow the show: http://www.talkshoe.com/tc/37798 or http://www.arriive.com/arriive_liive.htm or listen in after completion of the show.
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Copyright © 2007-2008 by ARRiiVE Business Solutions. All Rights Reserved. Want More? SUBSCRIBE. AchieveXCorp.com © 2008 AchieveX Corp.
