The POWER of WORDS

What's up? I don't know about you, but if you actively
sell a product or solution you surely HAVE to make a
PHONE CALL or send an EMAIL to grow your business? Right?

There is POWER IN WORDS. For proof, watch this video:
http://www.youtube.com/watch?v=Wgi0t2ap-us

If this resonates with you, then perhaps you STRONGLY AGREE
that the words you use and WHAT YOU SAY in an EMAIL WILL
determine whether (or not) your PROSPECT RESPONDS TO YOUR
EMAIL.

My last prospecting cold call meeting started like this:
"Well, Scott, I get quite a few sales emails, as you can
imagine, being a PUBLISHER of a LEADING MAGAZINE. Your
email is the BEST I HAVE EVER SEEN." From that point
forward the meeting went like clockwork with the publisher
saying he is interested in a customized proposal next week.

Can you say CA-CHING?! :-)

If you ever have pressure to HIT QUOTA, you know full well
that you MUST GET THAT KEY APPOINTMENT to GET THE DEAL.

HOW YOU BEGIN often DETERMINES HOW YOU END!

I developed a system I teach in my innovative
Cold to GoldTM Mind Spark SessionTM Workshops that helps
people LEARN HOW TO BEGIN RIGHT.

Gain comfort and confidence making calls and learn how to
draw prospects to your door, without resistance. Best of
all, LEARN HOW TO WRITE AN EMAIL that OPENS DOORS!

The next COLD to GOLD Mind Spark Session workshop starts on
May 17, 2011 from 10:00 AM PST to 11:15AM PST.
Sign up now at http://www.coldtogold.com/ to reserve your seat.

We guarantee the program, too. So, you have everything to
win and nothing to lose. What you gain from Cold to Gold is
like smashing open Fort Knox's vault and leaving you in there
for a few hours without a camera or security guard
watching you. It almost isn't fair. ;-) I kid around, but I think
you get the idea.

Go here to sign up:
http://coldtogold.eventbrite.com/

To your success,
Scott

________________________________________

Copyright © 2006-2018 by ARRiiVE Business Solutions. All Rights Reserved. SUBSCRIBE.

Cold to Gold Mind Spark Session

Attention: the next Cold to Gold Mind Spark SessionTM is scheduled for April 6, 2010, at 10:00AM.

Registration for this powerful online workshop will close one hour prior to the start of workshop. Only 25 seats are available for this session, which runs each day from Tuesday through Friday next week, from 10:00 a.m. until 11:00 a.m. So, hurry while you can still get in!

Cold to Gold is a system of selling created by Scott Andrews, CEO of ARRiiVE Business Solutions.

You'll gain access to the mind shift, techniques, and methods that help you get in the door, form better qualified meetings, and highly successful business relationships. These are the techniques used by Scott to land multimillion deals with IBM, EMC2, Data General, and other sales organizations. For example, Scott wrote Jay Leno a letter and Jay returned Scott's call personally. Scott never met Jay prior to sending the letter. You'll learn the techniques Scott uses to get responses like this. Can your business use a lift?

To sign up for this workshop, please visit http://www.coldtogold.com/
________________________________________

Copyright © 1999-2010 by ARRiiVE Business Solutions. All Rights Reserved. SUBSCRIBE.
Please note: The disclaimer re: warranty or terms is listed at ColdtoGold.com re: any assumption or statement of earnings you may make from ColdtoGold.
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Stop Thief! Headlines Increase Open Rates

Have you ever had someone yell "stop thief" on a street you near where you were standing? What do you do? You stop and take a look to see what is going on, right?

Well, good sales copy headlines produce the same result: people stop and open the email. Yet, how many salespeople pay attention to their email headlines? Most do not.

Sales executives often get lazy, too. They simply say what it is...

For example:

"Following up about ____"
"Here's my report for your review"
"Read our white paper on ____"
"Check out our new blabber widget"

Isn't this how most sales emails read that come across your inbox? Do these work for you? Or do you think they're boring? There's a better way. I've been studying email marketing and personally developing email campaigns for about ten years now. The first thing I notice about an email is the headline. Without a good headline, your open rate, or "opens", is low. With a good headline, your open rate increases.

The quality of your list can also dictate your success with open rates, too. However, for now, let us just say you have an average quality list of prospects that both know you and do not know you and you are trying to build a relationship so that over time, they decide to move in deeper and buy your products and services. That is why you have a list, right? How can you influence your success with that list?

Well, if they only read 20% of your emails, the odds of them making it to "buy" go down dramatically. You need your prospects to open your emails. PERIOD. Your headlines matter!

So, think about your headlines. If you are wondering what headlines work, watch what other marketers do - especially Internet Marketers. Study the best: Frank Kern, John Reese, David DeAngelo, Lorrie Morgan-Ferrero, and John Carlton. Learn from them. In addition, especially, pay attention to what they teach about headlines. I "borrowed" the phrase "Stop Thief" from a headline Frank Kern used a few months ago. And, I'm pretty sure he borrowed it from another great writer. It works, right? You would not be reading this free training right now, if it didn't work for you. Of course, the headline ALSO must apply to your topic, so make sure to use relevant headlines, too.

This is part of what I teach in Cold to Gold. I help you understand the types of headlines that work, and those that do not (and why).

What do you think is better:

"Check out my keynote on 'The Biggest Mistakes Sales Executives Make'"

or "Oops! You just fouled up!"

Hey- maybe I'll use that one! Haha...

When you start to understand your headlines, you will approach your email in a completely new way. A previous manager (a CEO, no less) get mad at me for teaching my team how to write better letters. Frankly, he was crazy! If your team cannot write a good letter, how do you know they can communicate with their email, or follow up properly? Seriously! Improving our communication skills is the number one way to improve our ability to sell. Writing powerful headlines means you know the right words and phrases that convey ideas, trigger people to buy, and excite people to take their sales engine, ignite that engine, and send it zipping down the racetrack!

So, how is your sales engine? Is it zippy? Or, does it feel a quart low on oil? The best way to keep the sales engine firing on all cylinders is to maintain it properly. In the world of selling, that means education. You can read it in a book, or you can get the information from direct from the trainer.

Right now, for a limited time, you have an opportunity to learn more about how to shift thinking, what you say does matter, and more in Cold to Gold Mind Spark Sessions TM (http://www.coldtogold.com/). Visit the website, or call me and we will talk about how to work with your team to impact higher results.

Until then, enjoy the free training I just gave you and have a great day!

Your friend in selling and life success,

Scott Andrews, CEO
ARRiiVE Business Solutions
http://www.coldtogold.com/

________________________________________

Copyright © 1999-2010 by ARRiiVE Business Solutions. All Rights Reserved. SUBSCRIBE.
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