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ARRiiVE CEO

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Disclaimer: Any and all claims of money in this program are the responsibility of the participant. I make no warranty as to how much money you will earn from it and do not claim it is a get rich quick scheme or anything of that nature.



Copyright © 1999-2008 by ARRiiVE Business Solutions. All Rights Reserved. SUBSCRIBE.

When Should I Roll Out My Service?

Here is a question I fielded today that I just had to share with you:

Question: When Should I Roll Out My New Service?

My Answer: After you're tested that: (1) People in your target market will buy it; (2) You can ship and support it; and (3) You get high satisfaction remarks from those who bought it.

Notice, I didn't say "when you think of an idea" or "when you've designed the marketing" or "when you get a stream of orders" as none of those are proof the new service will succeed. Now, the difference with the typical marketer and the BEST marketer is that the BEST already have BUZZ pre-release of any new product or service. So, for a master marketer, you can roll-it-out when you can prove simply that people will buy and you are pretty sure you can support what you've shipped. You already have high satisfaction remarks from other products, but you want to make sure you hit the nail on the head.

Remember when Apple first rolled out a hand-held device, called the Newton? It flopped, even though it was a cool advice. Why? Well, probably because Apple did not have the savvy marketing vision then that is does today. Last year, Apple rolled out the i-Phone and I'd say this was a highly successful launch. Everywhere I go, I run into people using an i-Phone. At Apple's i-Phone launch at the MacWorld seminar, Steve Jobs announced the killer product 20 minutes into his speech: "Today, we reinvent the telephone." And, they did. The product forums went crazy with buzz, and the pre-release was as exciting as the release itself. In fact, I'd say that the actual release was a bit anticlimatic.

Can you create buzz like that? If you can't, then follow this simple process:

Question: When Should I Roll Out My New Service?

My Answer: After you're tested that: (1) People in your target market will buy it; (2) You can ship and support it; and (3) You get high satisfaction remarks from those who bought it.

Do your homework, put together a great service idea, test it, and make sure people like it, you can support it, and you get high satisfaction marks. After all, that's what high quality service is all about.
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Copyright © 2007-2008 by ARRiiVE Business Solutions. All Rights Reserved. Want More? SUBSCRIBE. Want more traffic to your company's website? We can help: Call 1-805-459-6939 and ask me how.

Why I Dumped BlogRush

It is late December, 2007, and in the first three months since BlogRush was released, I've seen quite a few bloggers get excited about the possibilities of this technology.

BlogRush is a widget that can be easily installed in your blog's sidebar. BlogRush employs the concept that if you post BlogRush on your blog, other bloggers will publish BlogRush on their blogs, and, similar to Google, BlogRush finds similar blogs to advertise within the BlogRush Widget.

BlogRush claims that you earn a credit for every time you surf a BlogRush blog or every time you refresh your own Blog. More than that, much like an MLM or pyramid scheme, you earn credits for other people who install BlogRush who also visit your BlogRush feed.

Personally, I found results mixed. I won't say that you CAN'T get traffic from BlogRush, because that isn't true. BlogRush DOES deliver traffic. However, I didn't see a "rush" of traffic through Blogrush, either. Out of all the referring sites to http://arriive.blogspot.com/, BlogRush ranked #14 on the list. Considering that the 80/20 rule applies to my blog's statistics, as much as any other site, I made the decision that #14 in traffic wasn't worth cost to my blog's real estate and sacrifice in design/layout cost. BlogRush looks nothing like the rest of my blog. So, I dumped BlogRush for this go-around.

You may have experienced better traffic through BlogRush. If so, please let me know how you did it. In the mean time, I'm going to put more energy into Digg, Stumble, Technorati, and Blog Carnival to boost my blog's traffic.

I surveyed even the top bloggers, and they reported average clickthrough rates for BlogRush right around .05%, definitely not high for anything to promise a rush of traffic.

This said, I'm not completely abandoning BlogRush forever. I'm waiting for their next revision to come out where I can customize the widget for my site. When that happens, I'll reconsider it.

New to blogging? Learn more from the stellar resources gathered to help you grow traffic faster and increase money through blogging at Profitable Business Blogging.
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Copyright © 2007 by Scott Andrews, CEO of ARRiiVE Business Solutions. All Rights Reserved. You may republish this article only if you publish in WHOLE with the COPYRIGHT and ALL ACTIVE LINKS intact. SUBSCRIBE to our feed to get more tips on blogging, sales, interactive marketing, starting a company, and team-building.

Top Blogger Template Sites

How To Make Your Blogger Blog Look Unique.

Obviously, 16 templates, divided between 16 gazillion blogs, is going to create a problem for you if you're serious about blogging for business. Primarily, your blog won't look very unique. I've been putting together modules like this one to help provide the maximum value with my Profitable Business Blogging course.

What's the solution? A unique template! As with any format change, BACK UP your data completely prior to making any change. Trust me, you'll be glad if something goes wrong. Okay, that said, I'm not responsible for what you do with your blog. To get your own unique blog template, where can you look? I've put together a list of resources to get you started.

First, before you even change templates, consider changing the HEADER IMAGE, which gets inserted as a write-over of the existing blog header.

There are layout options in the blogger menu that enable you to change your image. I did this first, then tweaked it more and more until I had a graphic that looked almost like my regular site. I wanted the Blog to look a little unique, although I may tweak it more in the future.

The Top Ten Places To Find Blog Templates:

1. Finalsense.com. - Quite a few choices here, including coffee, restaurant, luxury car, strawberry, and more. These are slightly less popular than the Blogger layouts. You'll get a lot of three column choices here and they're pretty easy to load.


2. blogger-templates - There's not as many designs here, but what they've got is good. I like Grey Press and Deep Blue and have only seen each of those a couple of other places.


3. mashable.com - I personally like the Neosapian red, white, and black design. Very hip.


4. GeckoandFly - 23+ templates, easy to install: just download and upload to Blogger.


5. blogcrowds.com - You'll find both new designs and retreads at this site with quality design and layout that makes you want to browse more.


6. SuckMyLolly.com - Here's some nice, clean templates for blogger (don't let their name stop you!) They've got designs by color, retro designs, and more. I especially liked their retro designs for people with those types of businesses.


7. BloggerTemplates.org - These templates are clean, with some interesting variations. Since this site is highly ranked, these have also been downloaded 16,000 - 32,000 times as of the time of this writing. I personally like the simple one on page 2 the best.


8. kaushalsheth.com - These aren't free, but they're good. You'll find a huge assortment of both Blogger and WordPress templates.

Just In Case You DON'T Use Blogger

1. TheStyleContest - This offers some interesting themes for other blog software besides Blogger, specifically: Moveable Type, Typepad, and Live Journal.


2. Ehsany.com - For PersianBlogger, Blogger, Moveable Type, and others, especially those who speak Farsi, there are some options here.

Feel Guilty Getting It For Free?

For those who like to pay for their software, there's Elegant Themes. Nice themes, you will find these are definitely unique and not used as often as free themes.

BYOB (Build Your Own Blog) Create Your Own Template:

Want to get truly creative? The coolest tool I've found for blog templates is this one, where you can literally customize and create your own blog template for Blogger (or other Blog hosts):

1. http://psyc.horm.org/ - what's great about psyc.horm.org is that the format is W3C (ranks higher in search engines) and requires little or NO HTML experience. Here's a groovy example of a blog originally in Blogger, but where the blogger got sick of blogger's look and wanted three columns: http://www.crazykinux.com/.


2. Ahh. Thank you. - Pam Blackstone doesn't really offer TEMPLATES, per se. What she does offer is easy way to change the fonts and spacing in your existing template. Which, frankly, is all I wanted to do, anyway (I have my own graphic for the header).

Template Sites That Require A Second Look:

1. Stop Design - These are the blog templates contracted by Google for the Blogger Platform. I'm going to recommend against them if you're serious about BUSINESS Blogging or making money from your blog.Let's start with where to find your blogger templates. Don't get me wrong (or flame mail me Stop Design!) because I'm not saying don't use Stop Design to design your custom blog, I'm just saying if you're serious about blogging for $$ that you might want a UNIQUE design. Stop Designs are VERY common, with thousands and thousands using them. If you commission them to create a unique template, you'll be in good hands.


2. http://blogger-templates.blogspot.com/ - These are more templates by the Blogger team. Again, free, but they'll be used by many... if you want unique, you'll like the others better. There is a cool i-phone theme, for anyone geeked up on the new Apple i-phone. The reason I'm listing this is because they post widgets and "how-to's" for blogger here. Also, I noticed they're coming out with seasonal themes here, as well as movie themes, like Pirates of the Caribbean.

And, last, but not least, for those of you who want to remove the pesky navbar, there's a whole page dedicated to this, with some simple code inserts. Before you freak out and say HTML Code - uh oh - don't worry. This is not that complicated. It's as easy and copy, paste, for the most part: http://blogger-templates.blogspot.com/2005/01/remove-navbar.html.

A secondary way to test after backing up:

What I recommend to you is to set up a "trial" blog first, using a random, useless name (don't use anyone else's real name or a name someone else might want, just make up something so it is a polite test). Then once you have that blog, insert the same theme as you have now. You might want to also copy a couple of your widgets over, just to see how it would go through the transfer. THEN make your switch to the new design, see how it works. If everything goes well, you'll know how your new design looks without risking your current blog design or data.

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Want to kick-start your blog? See how bloggers make money at Profitable Business Blogging.

Copyright © 2007 by ARRiiVE Business Solutions. All Rights Reserved. Blogger is a trademark name of Google. No infringement intended. You may republish this article only if you publish in WHOLE with the COPYRIGHT and ALL ACTIVE LINKS intact.

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How To Launch A Website

Someone recently asked me How To Launch A Website?

I jotted down a top seven list for her and then quickly realized that I had the makings of a valuable article for the ARRiiVE Blog.

7 Ways to Launch A Website:

1. Start With VISION.

With most of my programs, I'll tell you that you can't do much of anything without first having a vision for what you want to do. Start a website without a clear vision, and your website will be clustered, poorly designed, and lack continuity or miss the target. Worse yet, you might have to shift, redesign, and rebuild the whole thing. And that can be costly. So, first, get clear on your vision:

What is the website for?

Who do you want to reach?

What are they looking for?

Until you can answer these questions in one sentence, don't start your website.

2. Get Your Domain.

I might even suggest getting "potential" domains even before getting clear on your vision. However, this might mean you buy more domains than you need to, and there are enough domain hawks on the web as it is.

One useful tool is to make sure you search for your domain names in a way that NOBODY else can see your search. There's only one tool I know of that lets you do this:

http://www.instantdomainsearch.com/. When you go for a domain, you want to get two different types of domains. Type A is the domain name for your company name. Reserve your company domain name and all the extensions for it (.net, .org, .biz, etc.). Type B is the domain name for the top key word or key words you wish to go after. When I first launched AspireNow, I had several names available that I ought to have registered (http://www.smoothsailing.com/ for example). I didn't register it, so a domain hawk who was seeking for a general ad-catchall site registered it and now won't release it to me. And, there isn't much I can do about it because he's international. So, get your keyword phrases also in domain form, as this is one of the top secrets of keywords.

What if the domain name I want is taken?

If the domain name you want is reserved or in use, you have two choices: (1) Bid on the name. There are several services on the web that provide this service, from http://www.fusebid.com/ to http://www.gimpsy.com/ or http://www.sedo.com/. If that doesn't appeal to you, then do what I did: (2) Choose a different name. In the case of ARRiiVE.com, I simply misspelled my name. Funny thing: by intentionally misspelling the name ARRiVE to ARRiiVE, I created an opportunity for the two lowercase ii's as part of my logo. People now ask me "What's with the two ii's?" I can tell them "before, you felt like you were in it alone, now it's i and i - we - together." I also created a name people remember MORE than the other name.

Some people will state "get a domain host" as a separate function from get "get a domain host" (a host is the company who will host your website on their server). The domain host CAN be separate, but I prefer to have them both tied together. I've been getting my domain names and hosted sites through 1and1.com lately.

3. Develop Your Identity.

This means Name, Logo, Brand, Slogan, Colors. I've read many articles on launching websites and have quite a bit of experience launching sites now. The mistake almost 98% of all websites make is failing to create any type of brand prior to launching their site. Before I launch any of my sites, I always have a logo developed. I have my slogan. I know what I'm doing with the site. If you can't say that, you're probably not ready to POST anything. So, before you create your content or post content, make sure you have a logo. If you need help, I can design a logo for you for under $1,000. In addition, if you want a full brand, name creation, vision strategy, and you're going BIG (you have millions in funding behind your idea, etc.), then you'll want to have a big-time branding firm help you with this.

I recently found some impressive branding elements at Viewpoint and Ovo. One of the best blogs I've discovered discusses Owning Your Own Brand. I've also got a good friend who is a pro at creating identity, who I reference when I need higher-end work. Most sites are going to be fine with a good logo and brand. So, before you go with an unknown, you might want to talk to someone you trust. :)

You can launch without your logo, but you'll be more impressive to visitors if you've got your identity act together. Don't forget to trademark your brand and logo, as well. Once your site gets popular, other domain hawks and site operators will see your popularity and want to copy you. As the saying goes, imitation is the best sign of flattery. Well, try not to get flattered in this way too much and protect your rights.

4. Develop Your Website Layout, Look, and Feel.

Are you a graphic designer? Do you have a good eye? Don't just answer yes if you don't really know. I've seen people with a great eye who could choose what they thought they wanted, but they may not have taken into account what their USERS wanted. Are you marketing to females? Use warm colors. Are you marketing to males? Use cool colors. Is your layout showing pictures? Then you might want to either show thumbnails or start with one classy picture, then invite people to see more.

Keep your space uncluttered. Many sites over clutter their site. If you're not sure what you're adding provides value, leave it off. Or, test it for a week, then see how it impacts visitors.

5. Develop Content.

If you're concerned about how to write good content, I've found that it helps to pick a topic I want to write about. Then, I figure out the headline. It's kind of like writing lyrics for a song. A co-songwriter in my band, Body, says to me "If you have a good song title, the rest of the lyric is easy." I think he's right. It's the same for writing articles. Usually, I'll pick the title and then some sub points underneath that. Sometimes, just three sub points, sometimes five, sometimes the 7 best. Whatever makes the most sense for that topic. Guy Kawasaki likes to do "Top Ten" lists or ten bullets in his talks. This ensures in the instance an audience member might think you suck, at least they know how far you have to go in your presentation (there's an end to the suckiness?). I typically will let people know how many points I'm going to talk about, too.

Within content, it is useful to cross-promote other articles, links, and sites you wish to promote. I cross-link related articles in many of my posts. For example, I'll mention that if you want to launch a blog as a website, and make money with it, you'll probably want to check out Profitable Business Blogging. See, it's that easy? Okay, so that was a shameless plug. Sometimes, I'm more subtle. Either way, you get the idea.

6. Optimize For Search Engines.

If you're not sure on how to optimize for search engines, I'm working on an E-book that will be part of the Profitable Business Blogging program called: G-Juice, Secrets of High Search Engine position. I've developed a few over the last year, in particular. One I'll give you here is to pick a title that has some Google search. Different strategies work for different things. For example, if I'm going for a title with high volume, I'll probably need to write about the subject more than once, and link back to it from other blogs. If you don't know how to pick keywords, you'll need a tool to do this. I use several, or can do this as a service for you through ARRiiVE Business Solutions. The important thing is to build a strategy, then continue to hone your strategy. I don't recommend submitting your site multiple times to multiple search engines. In fact, I don't even recommend you submit until AFTER Google discovers your organically (they give you more power when you do this). It will mean you'll have to wait a few months, and if you can do that, then it is a good idea. Otherwise, get your keywords right, submit to the engines, then work on your other strategies.

7. Promote Your Site.

There are several ways you can promote your site. The most popular on the web, right now, include:

a. Writing many blog posts.
b. Posting genuine comments on other posts (please, no spam).
c. Google Ad-words campaigns. I like AdWords because you can control the cost. It starts at $.05 per click, and goes up from there. Other linkage programs, can also be helpful.
d. Other affiliates, such as Amazon, can boost your earnings, but they won't necessarily improve your traffic. Try to pick affiliates that drive traffic back to you, too.
e. Consider a link-share program. The best site I've seen with links is CoolBusinessIdeas.com. I'm considering adding a similar linking strategy for both of my blogs. It's very powerful to have high-ranking blogs on your roll. Plus, when you give them out traffic, they likely will send some back to you.
f. Free gifts: Ideas for easy (downloadable gifts) include an e-book, software, widgets, or an online training course, which can be automated for newsletter sign-ups. People love free things.
g. I'm NOT sold on free ad networks. I've found that the reciprocal SPAM isn't worth the traffic I've received. If you find otherwise, please do share.
h. Make sure your URL is in your email you send out.
i. Put your WEBSITE name and URL name on your stationary and business cards. Some people even put it on their car!
j. Use traditional press releases. I've found some limited success with publishing press releases. There's a strategy to this. I recommend you contact Jill Lublin at http://www.promisingpromotion.com/ to make sure you do it right, or you can contact me and I'll hook you up. OH - when you call Jill, PLEASE tell her that Scott Andrews, from ARRiiVE and AspireNow, referred you. She knows me and likes to know these things.

Frankly, when it comes to promotion, I'd much rather do PR than advertise. Why? Because PR establishes me as an EXPERT, while an advertisement positions me as a SALESPERSON. Which would you rather be?

Most important tip:

If you're stuck in any of these areas of creating your website, don't be afraid to ask for help. I've helped many entrepreneurs launch their website, create their logo, find their name, and more. You'd be surprised how much people want to help you, if you're doing something they believe in. Better yet, offer them help in your area of expertise. Most people will throw some love back your way just out of human decency. It's good for business.

Have any tips to helping people launch a website? Contact me and share.

You may also find this resource of value: Profitable Business Blogging. I like the acid test: if your time is worth more than $2.04 an hour, you'll more than likely find the tips in this program of very high value in launching your website.
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Post by Scott Andrews, CEO of ARRiiVE Business Solutions.

ARRiiVE Business Solutions helps executives improve sales, launch products and services, and build dynamic, cross-functional collaborative teams. For more information, contact info (at)ARRiiVE (dot) com or call us at 1 (805) 459-6939.

Copyright © 2007 by ARRiiVE Business Solutions. All Rights Reserved. You may republish this article only if you publish in WHOLE with the COPYRIGHT and ALL ACTIVE LINKS intact.

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Top Rated Website and Blog Designs

Why I Like Designers

Have you ever noticed a website that you really liked, but couldn't put your finger on it? In fact, I'm pondering what to do with the design of the ARRiiVE: More Customers, More Cash, More Quickly BlogTM. Frankly, I like simplicity. And, I also have a lot to say. Putting those two things together in one site creates the challenge to appear PROFESSIONAL, SLICK, and HIP -- while avoiding sounding like an elitist snob. This type of work might just call for a professional designer.

Do you ever worry about your website design? The reason I study designs (and hang-out with artists and designers) is, well, first-off, because I find they think a little differently than I do. I'm very auditory, somewhat visual, and like to put my hands on things to feel them. That's how I learn. I have to write it down, or it just might get forgotten.

Designers are VISUAL. They think in pictures. I enjoy the company of designers, because they help me see the world in new or different ways than I might see it with my own eyeballs. Now, in case you're saying, "What does design have to do with building teams, increasing sales, or improving my marketing?"

ANSWER: Design has a lot to do with sales and marketing success. I'll get to team-building in a moment. But, yes, if your marketing is good, your sales ought to follow. Then, it is up to you to deliver the service that matches the marketing.

How can I say this without blinking an eye? Because, while on a search for the TOP BLOGS in the world today, I came across a post that features some very hip and smooth blog designs. Not surprisingly, these blogs were built mostly by photographers or graphic designers. But, what impresses me most, is these site designs are not only sexy web designs: they also draw HIGH TRAFFIC, too. Google PR 7, Google PR6, Google PR8, Google PR5, and so-on. Those kinds of numbers are worth money. So, yes, sales follow good design (a component of excellence in marketing).

Here are some of the examples I chose to share with you:

Odd-and-ends.net Clean & Nice. Excellent navigation. Not too slick, but you definitely get engaged to want to view the portfolio. And, if I'm selling photography, that's important. I had to take away a point from my 9 score on design for the CafePress products (I dumped them years ago for being too greedy and too expensive). I was touched by several things at this site. My Score: 9 for Design, Google PR5. Overall 7.

abriefmessage.com
Design: Clean, simple, with tons of white space. Large Fonts, bright, smart use of simple color-scheme. Black, white, and red links always has a cutting edge feel, to me. This site exemplifies one way designers think about presenting information. This blog is not yet getting what I call "Google Juice" but it sure has potential. They're getting a lot of comments on their posts (add mine to the list). My Score: Design 9, Google PR4, Overall 7. I wouldn't be surprised to see this go up...

A List Apart. The best of the lot. Not just visually attractive, but totally rich in content, without overwhelming me by any means. There's a lot any person developing a website could learn here from this site, alone. Simple control and navigation. Beautiful use of primary labels. Small, focused ad box. They pay for publication contributions, which encourages other authors to submit content. So, this is a collective - not a one-man shop, from what I can tell. I even like their shirts. Scores: Design 9. Google PR 8. Overall: 9.

SIDE NOTE: A List Apart featured the web's first ever panel of web designers, called The Web Design Survey, which surveyed almost 37,000 designers and came up with quite a large compilation of tips (over 33,000) that might serve as a somewhat bloated guide for many aspiring web designers. Kudos, again.

gizmodo.com. I know, I know. It's a geek site. But, you know what? They're probably the number 1 blog in terms of geek traffic. Every time I go there I find something new and cool that I like. Yeah, I like gadgets. And gizmodo is the king of online gadget info. They provide easy feeds, as if almost begging you to feed content off their RSS, which many, many tech sites, take advantage to gain cutting-edge content. They use a wide-format design which some users like and others don't. For their format, it seems to work. Design 7. Google PR 9 (traffic is off-the-hook). Overall 9.

Speaking of Google, how can you question the appeal in the massive use of white space and simplicity in their home page design? But Google also delivers on their promise: fast, quick, highly efficient search results. Google has captured the search market because of their site design. Sixteen words plus the search box is about as basic as it gets. It's what happens behind those words/links and the search box that matters most. Google's design is as much in their words and layout of the words and multi-colored logo. The layout conveys an inverse-pyramid (and implied pyramid underneath). This is a similar model to my own Diamond-Circle. Design: 10 Google PR10. Overall 10.

The Morning News. Clean design. Get out your reading glasses (small print). Black & White with some Red. Wide format makes me think "newspaper" when I read it, although they claim to be an "online magazine" published since 1999. Has an old-time feel in a modern approach. A pretty damned good site for what I think is a two-person shop. Succinct at what it's trying to do. Design 9. Google PR? Overall 8.

SimpleBits. This site is SIMPLE. They hit the nail on the head with their name and visual appeal. The logo I saw that they designed was nice. They've done work for MTV. Totally a pro shop. The bits are actually little fragments of articles, snapshots, books, speaking, and so forth. I don't quite understand why some of the elements are where they are... perhaps they can explain to me if I email. Design 9, Google PR2 Overall 7.

Where can you find a site where you might find a good designer? Well, any of the design-oriented sites I just mentioned might have resources for you, and if that isn't enough, here's another possibility: www.cpluv.com/.

I've used more than a handful of designers over the past eight years and don't regret any of them. I've gained designs or design ideas from each of them that I still use at AspireNow, Body, Black Market Trio, and ARRiiVE Business Solutions. Hopefully you can see the merit in shelling out some duckets to get a higher quality site and designer eyeballs on visualizing what you are doing with your blog or website. Your image might be the first (or last) thing your site visitors remember. What do you want to leave them with?

OH. One last thing: I bet you thought I forgot about teamwork, right? Remember the question? "How do designers impact TEAMS?" Simple. You gain someone who thinks in terms of elegant simplicity. You gain a visual thinker. Every team ought to include at least one designer. You're bound to see your project in a whole new light. And, who knows, maybe you'll get a new product design, logo, or website concept from them that boosts your team's results from survive to THRIVE.

Post by Scott Andrews, CEO of ARRiiVE Business Solutions.

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