Here is a fun and enlightening video by a sponsor who uses a rather subtle approach to marketing. Considering the number of countries (42) and number of dancers (lost count) in this video, I'd have to give this video my award for 2008's "Viral Video" -- get this: over 5 Million Views in less than one month on YouTube, and now Matt Harding's update from 2005's incredibly viral video did it again:
Special mention for sharing this video goes to Patrick Byers of Responsible Marketing and Mario Sundar, Community Evangelist over at LinkedIn.
You'll notice the StrideGum.com credit at the back of the video. For those of you in marketing, I'm sure you see the $$$. How can we create a viral video of our own adventures?
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Jul 9, 2008
One World: Where In The World Is Matt?
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Found the information on your site to be a great help. Thanks and keep up the good work guys.
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Hi Wayne,
ReplyDeleteGlad you are finding the site helpful. How's business with IP TV?
Scott