Join us for the ARRiiVE: Innovations In Business Radio Show tomorrow on "7 Secrets of Inspiring Leaders" with special guest, Carmine Gallo of Gallo Communications: When: September 17, 2008 at 2:00 PM PST / 5:00 PM EST Topic:"7 Secrets of Inspiring Leaders" How to Participate:
Fire up your colleagues, customers and employees by learning the language of motivation. In his new book, Fire Them Up, Carmine Gallo reveals the 7 keys all inspiring communicators share. He has spent two years interviewing extraordinary leaders and entrepreneurs like Starbucks CEO, Howard Schultz, Ritz-Carton President Simon Cooper, Google Vice President Marissa Mayer, and many others. Learn how these men and women use language and presentations to engage their leaders.
Carmine Gallo's Bio:
Carmine Gallo is a communication skills coach for the world's most admired brands. As a former journalist for CNN, he leverages his skills as a journalist to help company executives tell their stories through presentations, pitches, and media interviews. He is here to discuss the insights he learned after interviewing more than two dozen well-known business leaders and entrepreneurs for his new book, Fire Them Up!
Join us! Join Gina Mollicone-Long, Author of "The Secret of Successful Failing" on the ARRiiVE: Innovations In Business Show tomorrow at 2PM PST / 5PM EST for an insightful talk from a master of team-building and success.
Description: Learn how to get MORE of ANYTHING that you want in any area of your life – business, personal, spiritual. This is more than just “learning from your mistakes”. This is about learning how to leverage everything that happens EXACTLY how it happens. Hidden inside every failure is the exact recipe to get what you want and you just need to learn how to identify it and USE IT.
Have your team listen in to gain advice and strategies on starting a company and team building.
It's easy, simple, educational and fun to participate.
When: Wednesday, March 19, 2008, at 2PM PST/ 5PM EST What: 60 minute internet show - Talkshoe show ID 37798
Call in to join the show: Dial (724) 444-7444 Enter 37798 # (Talkcast Show ID) Enter: 1 # or your Talkshoe PIN
***** Excellent Show for Any Business Person - Reviewer: BusinessIIBusiness 12/19/07 09:25 PM EST Full Comment: This is an excellent show on various business related topics. Scott is a master at interviewing and it was a pleasure being on the show. I will definitely follow this Talkcast from www.ARRiiVE.com -Jennifer Cannon, CEO BusinessIIBusiness http://www.BusinessIIBusiness.com
***** Great business resource - Reviewer: teambuilder 12/05/07 06:27 PM EST Full Comment: The breadth and depth of material here is outstanding. Congratulations Scott on creating a most useful and generous business resource center. I look forward to hearing more great interviews. Andrew Long Chief Pathfinder http://www.criticalpathfinders.com http://www.iloveteambuilding.com
Special Guests: Send email to: info@ARRiiVE.com to be a guest. We request you provide a unique topic related to sales, marketing, product launch, or collaboration. We request that you invite your following or list of newsletter subscribers to attend the radio show. ________________________________________
There's a thought-provoking slideshow that Jim Salinger put together for a lunch-time chat. Jim shared these slides with his own company, (www.thresholdinteractive.net) after returning from SXSW 2007.
I like the way Jim shares his thoughts and these slides, taken individually, are each possible launching pads for discussion. For example, slide # , provides a thought process for innovation. I liked the picture of the on/off switch. I agree, there is no "on/off switch" for innovation and creative thinking. Once you open the faucet, the water pours...
You're invited to "The Surest Way To Blogging Riches," a Teleconference Call on Thursday, February 21, 2008, at 5:00PM PST.
(Click here to order the audio recording of the teleconference for $29.00 + $6.00 in Shipping and Handling and skip reading this post.) (Note: Orders are to AspireNow Publishing.)
Much of my success blogging on the web comes from my ability to create and implement a simple approach to blogs in order to quickly build a list and make money online with my blog.
I'm not really a problogger by trade and I can say that you don't have to be a blogging guru to build a nice-looking, streamlined blog that puts cash in your pocket and builds traffic (and business) for your organization's website.
You do; however, have to know techniques available to you... even a poor job blogging is greater than no blog at all.
Discover why blogs have grown from less then 1 million blogs in 2000 to over 70 million blogs in November 2007. Are you missing out? Not only that, but if you’ve started a blog, and you’re floundering around the net spending hours upon hours trying to figure out how to launch your blog the right way, this teleconference is certainly for you.
What can you expect to learn on this powerful web & telephone conference session:
> Find out if blogging is for you and your business … know if you should spend time (and money) blogging. > How to master blogging if you are on a limited time or money budget… get your blog designed twice as good in half the time. > Create better layouts… capture more leads, create better blogging atmospheres. > Eliminate loopholes in blogs… keep visitors on your site and gain more selling opportunities. > Learn the TWO TOP ways to monetize your blogs… learn how to make money from blogging. > Discover the BEST PLACEMENT for ads… maximize ad revenue from ads. > Learn this one secret to getting traffic to your blog… if they don't know you exist you can't sell them anything! > Find out the secret ways you can expand your business blogging… learn what the experts hardly ever tell you. YOU MUST LEARN ABOUT THIS IF YOU'RE GOING TO DO BUSINESS BLOG SERIOUSLY.
I learned this information hard way: through hours and hours and hours of my precious time spent digging around on the web, probably getting coke-bottle-thick glasses and most certainly sore eyes. You don’t have to do that!
I know, it seems almost too good to be true that I’d share all of these secrets on a teleconference for only $29, but I’m in a generous mood, and I’m also trying to eliminate the number of pre-calls for the Profitable Business Blogging Program, so it serves two purposes at once to offer this at such a great price. Not only that, but I’m going to be offering several exciting discounts and affiliate programs for my flagship turnkey blogging system, http://www.howbloggersmakemoney.com/ during the conference call.
Get a discount on 1-on-1 follow-ups, hot-seat coaching calls, and more during the conference call.
And, as always with all of my training calls, much, much more!
I’m limiting this opportunity for this call to only 10 people, so we can keep questions focused and have time to help everyone. I’m expecting this to sell out quickly, so click here to sign up now and get scheduled for the call!
(Note: Orders are Payable to AspireNow Publishing)
Common Questions – Better Answers! “What Widgets Should I Put On My Blog?” -- “The XXXX-XX Box Is Your Most Important Widget. I’ll show you where it needs to be and ways to format this widget for success.” “How Do I Know What To Write?” – “People often suffer writer’s block. I’ll help you learn how to blow through blocks and create story lines that attract attention.” “How do I know which ad programs to join?” – “Some ad programs might make you money, but take hours to administer. I’m a little lazy and way to busy to mess with things that don’t work. I’ll show you what I do to cut the cr*p and get more $$ in less time.”
By now, you probably realize that the best way to teach you all of this would be do a “Vulcan Mind Meld” and transfer all of my knowledge to you. But, I can’t do that because my name is Scott, not Spock (Hee Hee Hee). So, the next best thing is to hear it from my mouth. I’ll also be offering some website references, links, and an online slide show to help reinforce what I’m talking about during the call.
There’s a lot of information we can cover in two hours, and we’ll have both a web-chat room to type in questions during the conference call, and on-line slides to help follow the main points, as well as the phone line where you can dial-in direct and ask me questions.
Normally, I charge $200 an hour to pick my mind about ways to market your business. This group rate at $29 for 2 hours lowers my rate to an effective rate of only $14.50 for this call! It’s a steal and the line will fill up fast, so get signed up today:
(Note: Orders are payable to AspireNow Publishing)
I've been getting more and more people asking me how to become a motivating speaker. Well, to start with, you have to WOW your crowd. Want to know some secrets on how to wow 'em like the best speakers in the business?
Here are seven techniques to help you get started.
7 Ways To Build "Wow" Into Your Next Presentation:
1. Set It Up
Before you can wow anyone, you must first set it up. For example, one speaker drops a stacks of books before he speaks. He then says, "Well, that was the advice from all the gurus on our topic today. Guess we don't need all those books, after all. Now, let's look at how people today really do this..." and from there he's off and running. I'd call that the "surprise" intro, wouldn't you?
Steve Jobs, when he announced the Apple MacBook Air, started off his talk at MacWorld with "Something's In The Air Today..." (see the whole video here: http://www.youtube.com/watch?v=x5iPJwZkr6E)
A comedian comes out with one string of ideas after another, then something totally random that makes you laugh.
Consider one of these approaches. If you start off B-O-R-I-N-G you're dead in the first 30 seconds. So, start off with something that sets your group up to know what they're going to get, in a creative, fun, and distinctively you type of way.
2. Use Simple and Clean Graphic Visuals.
Instead of saying "this is thin" to convey your idea, say, "It is only this thick," and show a picture of a pencil. A great visual is powerful, indeed.
You'll see how Jobs is a master at simple graphic visuals through this video:
Keep it clean and simple.
3. Simplify some more.
Imagine you want to tell someone "I love you." How would you say it? How would this suffice:
4. Use powerful words (and gestures).
You can be enthusiastic, but if you use the wrong words, body language, and tone, you'll probably give a mixed message.
Good copy is one of my newfound keys to success. I'll swear by the copy on a page. It's either selling for you, or your copy is working against you. Are you using words that sell? If not, try some of these: Amazing, Blast, Greatest, Smallest, Largest, Huge, Phenomenal, Explosive, Fun, More, Easiest, Simplest, Most Comprehensive, Powerful, Gigantic, Tiniest, Flattest, Fattest, Richest, Fabulous, Exciting, Quickest, Shortest, Thickest, Roundest (is that a word?), anyway, you get the idea.
The WORDS you use MATTER as much as the enthusiastic TONE and BODY LANGUAGE you use to convey your ideas. Use all three to the max!
Hand gestures ought to be emphatic. Body image ought to be tall and strong, unless you're trying to convey weak and wimpy.
5. Show WHY people ought to care.
People often struggle with their WoW because they fail to realize how or why people care about them. If you're going to stand up and say "I'm going to change the world," then you probably need to back that up with the top three ways you're doing that now. But don't just tell them: SHOW them. People respond when you back up a strong statement with strong facts, stories, and anecdotes, and visuals (videos, etc.).
6. Give them a little bit more.
"You want to Supersize that?" was famous for a campaign that resulted in larger sizes for a little more money. It made an order for a burger, fries, and soft drink increase in size of volume, but also added an additional $0.80 per order, too. So, when people said, "Yeah, SuperSize me," they were giving permission to sell them something more.
My Dad once said to me that a doughnut shop taught him the key to success in business. "Scott, always give them a little bit more," was an expression he told me starting out. What he was referring to was the idea of giving people more than they paid you for. For example, he told me about this doughnut shop. He ordered a few special glazed doughnuts, a fill, and then a dozen "holes" for his toastmaster group. He said that someone in the group later counted the number of "holes" they received, and rather than a dozen, they'd been given thirteen. This didn't just happen once, it happened EVERY single time he ordered a dozen "holes" for the group. Notice, they had the repeat business to find out. Give them a little bit more than they expect, and they'll love you, buy from you, and always book you back again.
Sometimes, in a presentation, it is also good to give them one extra thing. Steve Jobs is a master at this. Other speakers, too: I remember that when I thought Zig Ziglar was done, he then went into a commitment talk and asked me to write my commitments down, and to do that one more thing for myself to make his talk matter. It is the one thing I took away, besides him up there working a pump saying "you gotta prime the pump!" from his talk.
7. Build a little suspense before selling anything.
Have you ever noticed a sales leader get up and start selling without giving you a reason to care? It's like the movie that starts with a character you don't know immediately shooting people. I always think, "Okay, so what, you haven't made me care about the characters." Character development matters. So, before you start selling, establish your character, create the story line of why it matters to your audience, then give them your pitch. The best in the business will always build more suspense prior to giving you the main sell. It's just good form.
Try building these 7 steps into how you WOW your group where you speak and see if you don't have a more powerful effect, higher results, and people writing good things about your public speaking.
We help executives launch products, improve sales & marketing, and build dynamic teams through proven design, process, systems, and training.
email: info @ ARRiiVE (dot) com
or call: 805.459.6939
Join us for the ARRiiVE: Innovations In Business Radio Show tomorrow on "7 Secrets of Inspiring Leaders" with special guest, Carmine Gallo of Gallo Communications:
