Apr 30, 2008

Be An Expert With Write A Book Program


THE WRITE-A-BOOK PROGRAM: HOW TO POSITION YOURSELF AS AN EXPERT BY WRITING A BOOK
by Randy Peyser

Want to be perceived as being a top expert in your field? Writing a book is one of the quickest ways to solidify your reputation, gain credibility in the eyes of your potential clients, and make yourself stand out above your competition. Having a book will help you attract more clients, extend your visibility and build your brand. Your book can help you obtain media exposure, attract JV partners, and seamlessly get new prospects into your pipeline.


You can use your book for back of the room sales when you are speaking, at trade shows, or whenever you want to establish your presence as an expert.

In the Write-A-Book Program, you will learn how to:


Easily overcome objections to: "I don't know how to write or where to begin."
Choose from 4 different formats that make it easy to write a successful book
Compose a compelling title and back cover text "sell copy"
Use your book to upsell your more expensive services and products
Complete your book when everything else in your life demands attention.
Distinguish between your publishing options and choose one that is right for you.
Publicize your finished book online to a huge audience, and more!

"Listening to Randy Peyser is like having a book-minded Guardian Angel take you by the hand and lead you to the promised land of being a published writer. She's smart, well-connected, and passionately knowledgeable about the book business. She makes you believe you can do it; we know it'll be a lot easier with her help!" - Mary Reynolds Thompson, CPCC

Yes, you can write a book!

Introductory Price: $149
Purchase: The Write-A-Book Program!

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Copyright © 1999-2008 by ARRiiVE Business Solutions. All Rights Reserved. SUBSCRIBE.

Vision Board and Dream Board For Business Success

Can computers help us manifest?

You bet they can!

I've been working on a new "Dream Board" collage for my bathroom.

I'm being very specific on this one as to exactly what I want for each area of my life. At the same time, I've created a new Vision Board for my computer, so that every time I see my computer I can reinforce my dreams and goals. Vision Boards and Dream Collages can be very powerful subconscious tools that enable us to manifest our dreams. My last collage has been incredibly powerful. Of the things on there, I've manifested over 30% so far, in just 2 years! That's pretty impressive, if you ask me.

I recommend The OrangePeel Dream Board Visualization Software:



Using a dream board like this can be very powerful to help you manifest your dreams regarding career, money, health, finances, and love. If you haven't designed your own collage yet, the beauty of a software tool like Dream Board is that you can modify your collage quickly, and it is always in front of you when you boot your computer. Cool, huh?

Check it out and if you want to purchase it, I created an affiliate program with Orange Peel to make it easy for you to join:

Start Creating Your Vision Board Today!
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This article is written by Scott Andrews, Founder of AspireNow and CEO of ARRiiVE Business Solutions. Dream Board video and name is Copyright OrangePeel, used with permission. Copyright © 1999-2008.

You may republish this article only AS A COMPLETE WHOLE with ENTIRE LINKS and copyright messages attached. All Rights Reserved. SUBSCRIBE for more tools like this!

Don't Quit When You Fail To Sell

Recently, I went through a sales slump. It happens to the best. This, just after a month when I sold 80% of everything I touched. So, with the ugly month after the great month, I'm still doing fine.

But, I have to share with you, when I was in the middle of that slump it seemed like nothing I could say worked. I lost all kinds of business that I could have won. Then again, many of the prospects I was meeting weren't going to buy, either.

Sometimes, sales is a matter of qualifying up front. Now, if your sales position doesn't allow you to pre-qualify your prospects, and you have to work certain accounts or prospects, then you simply have to take your lumps and stay positive through any down cycle. However, I do have a few ideas that might help you start selling again.

Here are a few tips I have for you to remain positive when you're not closing deals:

1. Keep on plugging. Don't stop showing up for work, don't show up late to appointments, and keep yourself on time and focused.

2. Remain positive. Use a touch-stone to put you in your "magic place" before you begin your sales calls. Pump your fist in the air. Make sure you eat properly, get a good night's sleep, and smile with your mouth AND eyes!

3. Tighten up your pitch. If you're missing on some deals you'd normally close, it is possible you've gotten off of your pitch. I find that usually when I miss deals I ought to have won, it is because I made the mistake of selling BEFORE thoroughly understanding my client's needs. If you make that mistake, you're showing them that you care more about YOU than THEM. And most clients want it the other way around. Show them you care, first. Confirm that you heard them right. THEN propose your solution. Use less time to sell, keep it tight, focused, and on track, and you'll get the next one.

The bottom line is: when you're failing, if you know you're a winner, keep the faith. You WILL turn it around. I know I did. And it is a GREAT feeling!
________________________________________

Copyright © 1999-2008 by ARRiiVE Business Solutions. All Rights Reserved. SUBSCRIBE.

How To Position Yourself As An Expert By Writing A Book, With Randy Peyser on ARRiiVE RADIO SHOW

Randy Peyser, CEO of Author One Stop, discusses "Book Appendectomies" to get the book inside of you out on the ARRiiVE: Innovations In Business Show.

Show Time: April 30, 2008 2:00PM PST / 5:00 PM EST

Notes: Join Scott, as he interviews Randy Peyser, CEO of Author One Stop, who discusses HOW TO POSITION YOURSELF AS AN EXPERT BY WRITING A BOOK.

Want to be perceived as being a top expert in your field? Writing a book is one of the quickest ways to solidify your reputation, gain credibility in the eyes of your potential clients, and make yourself stand out above your competition. Having a book will not only help you attract more clients, it will also help you to extend your visibility and build your brand. Your book will further open many new doors for you to obtain massive media exposure for your company, attract JV partners, and seamlessly get new prospects into your pipeline.

In this talk, publishing dynamo, Randy Peyser, will show you how to:

  • Quickly write a powerful and easy-to-read book
  • Choose a topic that reflects your expertise, but also addresses your audiences pressing need
  • Use your book as a tool to upsell your more expensive services and products
  • Complete your book when everything else in your life and business is taking priority
A exciting presenter, publishing coach, and editor, Randy Peyser speaks for the publishing industry, as well as for conferences, associations, and organizations. Learn more about Randy Peyser at http://www.authoronestop.com/.

You won't want to miss this dynamic, educational, and fun guest.

Call in to join the show:
Dial (724) 444-7444 Enter 37798 #
Enter: 1 # or your Talkshoe PIN To join from your computer (with LIVE CHAT)
or listen after the show, visit: http://www.talkshoe.com/tc/37798

It's SIMPLE and EASY! See you (or hear you) there...
________________________________________
Copyright © 1999-2008 by ARRiiVE Business Solutions. All Rights Reserved. SUBSCRIBE.

Apr 23, 2008

Want To Host Your Own Radio Show?

I always wanted to host my own radio show. I got the itch when I appeared as a guest on the Seeing Beyond Show, with Bonnie Colleen.

Have you ever wanted to host your own radio show?

There are numerous ways to go about doing it, if you're interested.

The traditional way was people would approach a radio station that ran programming similar to the type of show they wanted to run. In order to host a show, you would meet with the station program director, and decide upon a time slot, cost, and time period to run the show. Typically, this could cost anywhere from $100 - $3,000 per show segment. It would then be up to the show host to find sponsors to pay for the show, or to get "syndicated" where the station found the sponsors for the host.

Old-school Radio on the AM/FM dial:

The upside of running a radio show this way is the show host station usually had high-end audio equipment for producing and recording a show. Therefore, the show quality is likely to be pretty high. The downside of running a radio show this way is that it might be difficult to guarantee you get a recording of the show. Or, it might be difficult to get control over certain aspects of the show (time slot, advertisers, etc.). Another challenge is that show station rates and formats can change suddenly and without warning, causing you to lose much of your following you have built. Last, you also lose the ability to people to hear your show or discover your show as easily via the Internet. This is still an exciting way to launch a radio show; however, you may have the drawback of (1) high cost, and (2) narrow audience limited to a specific geography.

Internet Radio

The new alternatives with hosting radio shows is the Podcasting approach. I like this approach very much, for several reasons: (1) People can download the show, and the show may be listed on your show guest websites, (2) Internet shows like TalkShoe Pay YOU rather than you paying them. Therefore, your investment is your time and energy. You could still sell sponsorships to the show, if you had a high enough following, and (3) You create a long-tail of RSS feeds through the show. Many shows on the internet that rank high on iTunes receive 500 guests per show. These shows are typically 1 hour in length and produced regularly on a set schedule.

If you're seeking to set up your own show, check out TalkShoe and also visit my own radio shows at ARRiiVE: Innovations In Business and the AspireNow: Seriously Fun Self-Help Show.

I'm available for consulting starting at $500 for anyone who wants help setting up their own show. I've got format, structure, and guest ideas that can help save you time and avoid wasted energy.

Have fun with your show, and please do subscribe to my shows, too!
________________________________________

Copyright © 1999-2008 by ARRiiVE Business Solutions. All Rights Reserved. SUBSCRIBE.

Apr 22, 2008

Coaching Salespeople into Sales Champions, with Keith Rosen on ARRiiVE RADIO SHOW

Join Keith Rosen, on the ARRiiVE: Innovations In Business Show.

Show Time: April 23, 2008 2:00PM PST / 5:00 PM EST

Notes: Join Scott, Join Scott, as he interviews Sales Training expert Keith Rosen, who will be discussing Coaching Salespeople into Sales Champions from his book of the same name.

Executive sales coaching expert Keith Rosen is the president of Profit Builders and has just come out with a new book, “Coaching Sales People into Sales Champions” which helps managers better hire, develop, retain and motivate a team of top producers by developing their executive sales coaching skills; the missing discipline among leadership.

To reach Keith Rosen or for more information on Keith's best selling books or coaching programs to build your competitive edge, call 516-771-1444 or visit www.profitbuilders.com and http://www.coachingsalespoeple.com/ for more podcasts and videos. Email Keith at info@profitbuilders.com. Be sure to sign up for his free newsletter "The Winners Path."

Mark the date: you won't want to miss this dynamic, educational, and fun guest.

Call in to join the show:
Dial (724) 444-7444 Enter 37798 # Enter: 1 # or your Talkshoe PIN

To join from your computer (with LIVE CHAT) or listen after the show, visit: http://www.talkshoe.com/tc/37798

It's SIMPLE and EASY! See you (or hear you) there...
________________________________________

Copyright © 1999-2008 by ARRiiVE Business Solutions. All Rights Reserved. SUBSCRIBE.

Apr 16, 2008

Why Titles Matter at ARRiiVE: Innovations In Business Radio Show

Scott Andrews, CEO of ARRiiVE Business Solutions, has been talking a bit lately on branding and Why Titles Matter for books, blogs, products, and more. It is amazing how many people labor away at a business without ever getting the title right. Are you launching a new product? Call in and talk about ideas for what title to give your idea, product, e-book, and more!

Join in at the ARRiiVE: Innovations In Business Radio Show today at 2PM PST / 5pM EST.

Call in to join the show:
Dial (724) 444-7444
Enter 37798 #
Enter: 1 # or your Talkshoe PIN

To Join from your computer (with LIVE CHAT!):
http://www.talkshoe.com/tc/37798
________________________________________

Copyright © 1999-2008 by ARRiiVE Business Solutions. All Rights Reserved. SUBSCRIBE.

Apr 15, 2008

Can I Make Money Blogging?

Ask people like ShoeMoney.com, who has made six figures blogging, and he'll likely say, "Yep. It's possible to make money blogging."

ShoeMoney, a site where a geeky blogger racked up a check from Google for over $100,000 (and continues to rake in the bucks), simply offers ways to make money online through blogging, marketing, and so forth.



Ask Steve Pavlina. He has a site, http://www.stevepavlina.com/, where he boasts that he made over $10K a month from his Adsense off his blog.

Ask Darren Rouse. As of the time he posted this article, he claimed that "AdSense is how I earn around 35% of my income" and knowing that he also has claimed to earn over $250K a year blogging, that means he's scoring over $85K a year from Adsense, alone.

These bloggers are all making money from the flagship blog approach, where one giant blog in a market niche draws enough traffic to warrant significant advertising opportunities.

Other people have quit their day job to be bloggers:

Labnol shares how he makes money from adsense and also some numbers from other blog-related sites.

Learn more about a guy who quit his day gig to blog full-time here: ZenHabits.com story.

You can create programs for affiliate income off of your blog, too. Here's a printout of the money CashForBloggers.com made from an affiliate program:

$1,910 just from one month of promoting a model dating site.

Sure, there's other ways to make money from blogs, whether guest posting, creating multiple niche affiliate blogs, Splogs (automated blogs), or even maintaining blogs for other people. All of these are ways to make money from blogging. In addition, the voice of the blog may lead to consulting agreements or other contractual work in the off-line world that could develop into a healthy income for you, too.

Blogs also help you create e-books and books about various subjects.

There's many benefits from blogging. But, in case you haven't seen the numbers before, I just thought it might be worth sharing a few examples of people who are making a ton of money blogging.

Is this inspiring to you? It was to me!
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Copyright © 1999-2008 by ARRiiVE Business Solutions. All Rights Reserved. SUBSCRIBE.

Apr 14, 2008

Do Something Different

Are you finding it hard to succeed in your business objectives?

If so, you might be in a rut. If this is you, there are a few ideas I'm going to share to help you break free and start getting the success ball rolling again.

First, minimize what didn't work.

If you're finding yourself spending a lot of time trying to sell a service that either has a low profit margin or high levels of competition, you might want to minimize selling that service for a while. I'm not saying to can it completely. Just consider leading with something else for a while.

Second, do something different.

Yes, break away from what you have been doing and focus on something where people have told you "you know, if you could do.... I'd pay money for that." Maybe it's time to offer that service! Break away from what you did that wasn't working, and try something new that might.

I had some success with one of my services this past year, but it wasn't exactly breaking the bank open nor was it exciting me to even deliver that type of work. So, I decided to do something different. I looked for a new angle in a related service where I could use my skills, knowledge, and background to maximum affect.

Third, improve your new service.

I also took stock in recent customer comments and honed a service through feedback until I had a viable new service to offer into the marketplace. Each time I sell this service I get more and more focused on what my client's need to get the biggest return for the dollar invested and deliver more and more of that. As a result, I've been able to raise my prices. That's a good thing, isn't it?

Fourth, find a way to bundle more services to increase your price (upsell), differentiate, and add value.

Add additional services into the offering and bundle the service or product with other products and services you sell. This may increase the amount per sell. You've heard it's six times easier to sell to the client who already buys and this is true. So, get more money from each client by offering an upsell.

Fifth, downsell (unbundle any services they don't want) to get what is in front of you.

By downselling, I mean don't be afraid to unbundle your products and services to get the sale the customer CAN AFFORD. In other words, get what's in front of you. Tom Antion, a great Internet marketer, often suggests a downsell for ebook sales. So, if they say "I can't afford the $39.95 e-book" then offer them a window that says "Hey, maybe my e-book isn't worth $39.95. What do I know? Why don't you tell me what it's worth!" and then he offers them options of $29.95, $19.95, or $14.95. You'll capture 30% more orders at the $14.95 and maybe even once in a while a $19.95 order!

So, if you're stuck in a rut, try the following ideas to break free to create more success:

First, minimize what isn't working.

Second, try something different. It certainly can't hurt to try something new. I always suggest offering the service that people have been suggesting they'll pay for if you offer.

Third, expand the value and differentiation to continue to grow the new service.

Fourth, expand your offering. Find a way to add back other services into the offering to bundle services and add more value. A client may ask you to unbundle a solution, but you'll sell more if you lead with the bundled solution.

Fifth, offer downsells to sell what's in front of you. If the client will only buy the base solution, sell that. If they client can only afford a trial solution, sell that then. Just sell what's in front of you. The more feet you get in the door, the more opportunities to get your whole body in later.
________________________________________

Copyright © 1999-2008 by ARRiiVE Business Solutions. All Rights Reserved. SUBSCRIBE.

Apr 10, 2008

Why Titles Matter



Whether creating a new product or writing an article or book, you'll find that your titles matter.
Why do titles matter? There's several reasons why, ranging from the obvious First Impression to Searchability. We'll cover the basics here.

Why Titles Matter

1. First Impressions Matter.

It is critical that you explain what your product is from the name. Or, in a book, if people don't know what it is about, they won't read it. It also helps to categorize your product or information if it is named appropriately. So, the title you give your product, book, or article is as important as naming a baby. Take time to get it right.

2. Titles Set The Tone.

The title we give to a product, book, or article helps set the tone for what people might expect to follow. For example, "Fling or Ring: Which Finger To Give Him" makes clear it is about how to know if a man a woman is dating is "the one" for him. But, it could simply say "Is He The One, Or Not?" and it would have a different tone, right? Clearly, there's a sense of humor involved in the Fling or Ring title that suggests there's some sassy content to follow.

3. Titles Create Mood.

Spanx is hosiery by Sara Blakely. What I love about that name is it suggests a little sexiness, a playful way of covering your bottom, hosiery for women. Even their slogan "We've Got Your Butt Covered" continues to set the mood Sara's going for. Product titles also set the mood. Coca-cola became big during the era when manufacturers actually included cocaine as an ingredient in their products. Coca-cola still makes you feel like you're "getting away with a little" when you drink their caramel-colored sodas. Tide: wash away the dirt from your laundry. Double the pleasure with doublemint gum. The title, especially when combined with a slogan, can create a fun mood, a clinical feeling, or a sense of urgency.

4. Title Determines Searchability.

It may not seem like a big idea, but you could write a title that sounds really clever:
"We fooled them this time." and in the title of an article or book called "We fooled them this time" might get someone curious enough to open the cover if they were standing in front of it. However, we must keep in mind that for anything marketed over the internet that a search engine is a ROBOT.

Therefore, the search engine won't know what category or how to assign the fooling product! That's a serious problem. If you can't be organized you might not get found - and that will impact sells.
It is wiser to be more clear about the title so that a search engine can find it. For example: "Orange Tabby Cats Make The Most Loving Pets" might be an article about Orange Tabby cats and it would be OBVIOUS to the search engine what you're selling.

Deem: Green Dishsoap might be a name for a green dishwashing soap product. The search engine would know what it is by "Deem Dishsoap: Get Green and Clean" through a title and slogan.

Another approach is to use the reverse of what you want: "Want Poor Visibility, Don't Advertise" might be a teaser that provokes interest but it also gets keyword visibility for poor visibility and don't advertise. With email marketing, using the reverse is often more powerful than the stated desire approach. By stated-desire titles, I mean saying "The Cleanest, Most Safe, Comfortable Dentist In Los Angeles" is stating what the user most desires. In the instance of a service like a dentist-office, it might be wise.

In the event of naming a consumer-packaged good, it is wiser to use words that mean something versus hype. The Wine Merchant, Ltd uses the phrase "The Best Store To Buy Wine" http://www.winemerchantltd.com/) which came from a newspaper article poll. That's a bit of hype, although it may work for them. I prefer "Buy in multiples of 12 bottles for free shipping. Select Wines Only!" which is the current tag-line for http://www.thewinebuyer.com/. This is likely to produce more wine sales, because they're using smart copy that produces higher results. The best store is bragging. Buy in multiples of 12 bottles for free shipping is a fact and a cost savings. There's a big difference and both search engines AND the customer will notice the difference.

5. Begin With The End In Mind.
Begin with end-user (customer, site visitor, reader, buyer, etc.), that is. If we don't think about how the person shopping visits a store thinks, we'll probably pick the wrong title. For example, a company selling shoes might say "the latest brands for less money." Well, that didn't tell us much, did it? What if they were focused on the niche of comfort and style? They could say, instead, "The most stylish comfortable shoes you've ever worn." Now, that's a shoe store I'd enter. The same thing with titles.

For example, this article's title of "Why Titles Matter" was written with YOU in mind. My intention was to draw attention to the fact that if you don't set the write name you're already off on the wrong foot. So, get a good start, pick a title that matters not just to you but to the buyer or potential buyer of your wares.

You'll have more success when you do. ARRiiVE Business Solutions helps company leaders determine best names for products and services. If you need help, contact us at 805-459-6939.

Learn more about why titles matter through related posts at ARRiiVE's Blog:
http://arriive.blogspot.com/2007/11/best-way-to-increase-email-open-rates.html
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Copyright © 1999-2008 by ARRiiVE Business Solutions. All Rights Reserved. SUBSCRIBE.
Listen to the ARRiiVE: Innovations In Business talk radio: http://www.talkshoe.com/tc/37798.

Apr 9, 2008

Blogging For Business

Want to learn why more and more businesses are jumping on the Blogging bandwagon?

Scott Andrews, CEO of ARRiiVE Business Solutions recently spoke to a group in California on this subject. This is a talk that Scott normally charges $30 per person to attend. For a short time only, Scott is offering the talk here for free:

Visit Talkshoe for the recording of the talk on Blogging For Business:
http://www.talkshoe.com/talkshoe/web/audioPop.jsp?episodeId=106803&cmd=apop

To View the Blogging For Business related Slides:
http://www.slideshare.net/ARRiiVE/blogging-022408-344962/ or just click here:



Please let us know if you have any feedback regarding this talk, or contact http://www.arriive.com/ for assistance with your own business blog.
________________________________________

Copyright © 1999-2008 by ARRiiVE Business Solutions. All Rights Reserved. SUBSCRIBE.
Follow the ARRiiVE: Innovations In Business Show at http://www.talkshoe.com/tc/37798.

Apr 6, 2008

It's Simple And Easy

Have you ever read the copy of a marketing program?
You know, not just read it, as a consumer, but turn it around and read it as a marketer?

Your perspective shifts, quickly.

For example, a long time ago I learned two words that sell more of anything. These words apply to selling a house, selling a car, marketing a vacation program, selling an online e-learning course, or almost anything I can think of.

These two words WILL increase your sales conversation rate.

They won't take out the garbage or mow the lawn, but they will help you pay for getting the garbage picked up and the lawn mowed.

What are these two magic sales words?

"It's SIMPLE and EASY."

Examples of using SIMPLE and EASY:

"It's so simple, you'll be shocked at how easy it is to install."
"It's simple and easy to book your vacation."
"It's simple and easy to call into my radio show."
"You'll love how simple and easy it is to use our DVD player."
"The controls are amazingly simple and easy. Just follow these three steps..."

Can you see how it works?

Now, you can use simple and easy even if the program isn't that simple and easy. I don't recommend deceptive marketing, though, so if you feel like your program is complicated, look at it in the simplest form, then make it work that way. Therefore, when you say it is simple and easy to use it, you're telling the truth. It's called responsible marketing.

Try using simple and easy five times every time you are pitching something. "Notice how simple and easy this is to call our support line?" then a while later "Not only that, but it's really simple and easy to sign up for this great way to improve your service," and so on.

Simple and easy will help you sell more.

Try using these key selling words with your marketing and sales approaches.
________________________________________

Copyright © 1999-2008 by ARRiiVE Business Solutions. All Rights Reserved. SUBSCRIBE.