It is critical that you explain what your product is from the name. Or, in a book, if people don't know what it is about, they won't read it. It also helps to categorize your product or information if it is named appropriately. So, the title you give your product, book, or article is as important as naming a baby. Take time to get it right.
2. Titles Set The Tone.
The title we give to a product, book, or article helps set the tone for what people might expect to follow. For example, "Fling or Ring: Which Finger To Give Him" makes clear it is about how to know if a man a woman is dating is "the one" for him. But, it could simply say "Is He The One, Or Not?" and it would have a different tone, right? Clearly, there's a sense of humor involved in the Fling or Ring title that suggests there's some sassy content to follow.
Spanx is hosiery by Sara Blakely. What I love about that name is it suggests a little sexiness, a playful way of covering your bottom, hosiery for women. Even their slogan "We've Got Your Butt Covered" continues to set the mood Sara's going for. Product titles also set the mood. Coca-cola became big during the era when manufacturers actually included cocaine as an ingredient in their products. Coca-cola still makes you feel like you're "getting away with a little" when you drink their caramel-colored sodas. Tide: wash away the dirt from your laundry. Double the pleasure with doublemint gum. The title, especially when combined with a slogan, can create a fun mood, a clinical feeling, or a sense of urgency.
4. Title Determines Searchability.
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