Oct 13, 2018

What's New in EMAIL MARKETING

We've been teaching how to do EMAIL Marketing for greater success since 2008. In the last decade, the industry has changed a bit. For example, in 2010, the biggest autoresponder was aWeber. Today, it's probably a toss-up between MailChimp, aWeber, Get Response.

What's changing? First, people are receiving more email than ever. In fact, growth of email is predicted from 200 BILLION to 280 BILLION in 2018. That's a lot of email. So, the challenge to get your email opened is BIGGER than ever. In addition, if you say the wrong thing in your subject line, they may not even open your email.

To alleviate that situation, I recently published a book on How to Write CATCHY Subject Lines: 2x to 4x Your Open Rate over at AMAZON:



https://www.amazon.com/Write-CATCHY-Subject-Lines-That/dp/1723792217/

The intent of writing this book is to help people who need to get their emails opened discover a quick and easy way to create their subject lines that (a) get opened, (b) increase interaction with the ideal customer or contact. Of course, this leads to WHAT's INSIDE the email: the content. If your content is messed up, you're really in trouble, as many people will tune out a poorly written pitch faster than you can say "delete"... so, what's the answer?



MIDAS MESSAGE METHODOLOGY! I've discovered a system of (1) being cool, (2) establishing authority, (3) helping people discover your offer - so it feels like their idea, all without sounding like a cheesy salesperson or using any high-pressure tactics to coerse the prospect into buying. I'm launching it this month with some special bonuses. Go to Midas Message Methodology for details.

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