If 1990 - 2010 was the "Information Age" then what is 2018? I propose we are moving into the AGE of ROBOTS. They're already all around us.
Take, for example, the automobile factories, such as shown in this FORD video:
Or this article on robots - check out Sophia at the end of this video:
In the world of business markeitng, bots are becoming necessary to make businesses more responsive.
"This year, B2B digital ad buyers–mostly marketers–will spend $4.6 billion to tell the world about their products. They’ll use all the typical marketing channels and tactics to spread the word — display, content syndication, SEM, social, re-marketing, email, and more. The ad copy will be different, of course. The calls to action? Optimized for maximum clicks and conversions, naturally. Across all these different ads, though, one detail will be the same: Every single one will direct people to a B2B website." - Sonja Jacob
However, what happens when people visit that website? Did you know that although BUSINESSES, when polled, express a desire for 5 MINUTES or LESS as the response time they need before bailing and taking their business to another website. Yet, the average business responds in 2 days. How will businesses respond and fill that gap?You guessed it: with ROBOTS. In this case, Chatbots. Here's an example of a Chatbot in action:
At ARRiiVE, we're focused on mapping our new MIDAS MESSAGE METHODOLOGY to a service setting up chatbots for clients who require an extra level of handholding. This is a new service we are rolling out in late October, we call it "CONVERSIONATE" - with the simple objection of using conversational marketing to convert more leads into customers, and lower the cost of acquiring new customers. We'll keep you informed as this service grows and our customers report 200% to 7x results on their bot campaigns. Learn more at:
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