Welcome to BOTLAND

If 1990 - 2010 was the "Information Age" then what is 2018? I propose we are moving into the AGE of ROBOTS. They're already all around us.

Take, for example, the automobile factories, such as shown in this FORD video:

Or this article on robots - check out Sophia at the end of this video:

In the world of business markeitng, bots are becoming necessary to make businesses more responsive.

"This year, B2B digital ad buyers–mostly marketers–will spend $4.6 billion to tell the world about their products. They’ll use all the typical marketing channels and tactics to spread the word — display, content syndication, SEM, social, re-marketing, email, and more. The ad copy will be different, of course. The calls to action? Optimized for maximum clicks and conversions, naturally. Across all these different ads, though, one detail will be the same: Every single one will direct people to a B2B website." - Sonja Jacob

However, what happens when people visit that website? Did you know that although BUSINESSES, when polled, express a desire for 5 MINUTES or LESS as the response time they need before bailing and taking their business to another website. Yet, the average business responds in 2 days. How will businesses respond and fill that gap?

You guessed it: with ROBOTS. In this case, Chatbots. Here's an example of a Chatbot in action:


At ARRiiVE, we're focused on mapping our new MIDAS MESSAGE METHODOLOGY to a service setting up chatbots for clients who require an extra level of handholding. This is a new service we are rolling out in late October, we call it "CONVERSIONATE" - with the simple objection of using conversational marketing to convert more leads into customers, and lower the cost of acquiring new customers. We'll keep you informed as this service grows and our customers report 200% to 7x results on their bot campaigns. Learn more at:

https://arriive.com/conversionate.html

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 Copyright © 2006-2019 by ARRiiVE Business Solutions. All Rights Reserved.

What's New in EMAIL MARKETING

We've been teaching how to do EMAIL Marketing for greater success since 2008. In the last decade, the industry has changed a bit. For example, in 2010, the biggest autoresponder was aWeber. Today, it's probably a toss-up between MailChimp, aWeber, Get Response.

What's changing? First, people are receiving more email than ever. In fact, growth of email is predicted from 200 BILLION to 280 BILLION in 2018. That's a lot of email. So, the challenge to get your email opened is BIGGER than ever. In addition, if you say the wrong thing in your subject line, they may not even open your email.

To alleviate that situation, I recently published a book on How to Write CATCHY Subject Lines: 2x to 4x Your Open Rate over at AMAZON:

https://www.amazon.com/Write-CATCHY-Subject-Lines-That/dp/1723792217/

The intent of writing this book is to help people who need to get their emails opened discover a quick and easy way to create their subject lines that (a) get opened, (b) increase interaction with the ideal customer or contact. Of course, this leads to WHAT's INSIDE the email: the content. If your content is messed up, you're really in trouble, as many people will tune out a poorly written pitch faster than you can say "delete"... so, what's the answer?

MIDAS MESSAGE METHODOLOGY! I've discovered a system of (1) being cool, (2) establishing authority, (3) helping people discover your offer - so it feels like their idea, all without sounding like a cheesy salesperson or using any high-pressure tactics to coerse the prospect into buying. I'm launching it this month with some special bonuses. Go to Midas Message Methodology for details.

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 Copyright © 2006 - 2018 by ARRiiVE Business Solutions. All Rights Reserved.