Dec 21, 2007

Why I Dumped BlogRush

It is late December, 2007, and in the first three months since BlogRush was released, I've seen quite a few bloggers get excited about the possibilities of this technology.

BlogRush is a widget that can be easily installed in your blog's sidebar. BlogRush employs the concept that if you post BlogRush on your blog, other bloggers will publish BlogRush on their blogs, and, similar to Google, BlogRush finds similar blogs to advertise within the BlogRush Widget.

BlogRush claims that you earn a credit for every time you surf a BlogRush blog or every time you refresh your own Blog. More than that, much like an MLM or pyramid scheme, you earn credits for other people who install BlogRush who also visit your BlogRush feed.

Personally, I found results mixed. I won't say that you CAN'T get traffic from BlogRush, because that isn't true. BlogRush DOES deliver traffic. However, I didn't see a "rush" of traffic through Blogrush, either. Out of all the referring sites to http://arriive.blogspot.com/, BlogRush ranked #14 on the list. Considering that the 80/20 rule applies to my blog's statistics, as much as any other site, I made the decision that #14 in traffic wasn't worth cost to my blog's real estate and sacrifice in design/layout cost. BlogRush looks nothing like the rest of my blog. So, I dumped BlogRush for this go-around.

You may have experienced better traffic through BlogRush. If so, please let me know how you did it. In the mean time, I'm going to put more energy into Digg, Stumble, Technorati, and Blog Carnival to boost my blog's traffic.

I surveyed even the top bloggers, and they reported average clickthrough rates for BlogRush right around .05%, definitely not high for anything to promise a rush of traffic.

This said, I'm not completely abandoning BlogRush forever. I'm waiting for their next revision to come out where I can customize the widget for my site. When that happens, I'll reconsider it.

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Copyright © 2007 by Scott Andrews, CEO of ARRiiVE Business Solutions. All Rights Reserved. You may republish this article only if you publish in WHOLE with the COPYRIGHT and ALL ACTIVE LINKS intact. SUBSCRIBE to our feed to get more tips on blogging, sales, interactive marketing, starting a company, and team-building.

1 comment:

  1. great post. had a good late night read for sure!.. thank you!!

    ReplyDelete